Brand and Marketing Lead at Lendsqr

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Collaborate with internal teams to create landing pages and optimize user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements

• 3+ years experience in a digital marketing role, with demonstrable experience leading and managing SEO, social media and digital marketing campaigns
• Bachelor’s degree in marketing or a related field
• Experience in go-to-market execution across digital and traditional b2b channels
• Knowledge of fintech and technical products
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

Competencies/Skills

• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Analytical skills and data driven thinking
• Stakeholder management
• The ability to work independently and as part of a team
• Up-to-date with the latest trends and best practices in online marketing and measurement

Compensation Structure

• Base pay 
• Incentive pay
• Other company benefits as defined by policy