Brand and Communications Manager at Landmark Africa Group

​​​​​​​Responsibilities:

Brand Management:

• Develop and implement strategies to enhance and promote the organization’s brand.
• Ensure consistent messaging and branding across all communication channels.
• Monitor and Analyze market trends and competitors to identify opportunities and threats to the brand.

Corporate Communication:

• Create and execute communication plans to convey the organization’s key messages to internal and external stakeholders.
• Draft and edit press releases, speeches, other communication materials.
• Develops and implements communication plans aligned with organizational goals.
• Manage relationships with media outlets and act as a spokesperson for the organization.

Public Relations:

• Build and maintain relationships with the media and influencers to secure positive media coverage.
• Plan and organize events, press conferences and other promotional activities.
• Handle crisis communication and manage the organization’s reputation during challenging times.
• Manages the company's image in the public eye.

Strategic Planning:

• Collaborate with the Management team to develop and implement comprehensive communication strategies aligned with organizational goals.
• Conduct thorough research to understand industry trends, competitor activities, and emerging issues, providing
• insights for proactive communication planning.

Internal Communication:

• Develop and implement internal communication strategies to ensure consistent messaging within the organization.
• Facilitate communication between different units and levels of the organization.
• Promote a positive and informed company culture among employees.

Social Media Management:

• Oversee the organization’s social media presence and develop strategies to engage and grow the audience.
• Monitor social media channels for mentions and trends related to the organization.
• Respond to inquiries and comments on social media platforms.

Stakeholder Engagement:

• Identify and engage with key stakeholders, including customers, partners, and community members.
• Organize and execute events, webinars and other activities to foster positive relationships with stakeholders.

Market Research and Analysis:

• Conduct market research to understand industry trends and consumer behaviour.
• Analyse data and metrics to assess the effectiveness of communication strategies.
• Use insights to adjust and improve communication and branding efforts.

Budget Management:

• Develop and manage budgets for communication and PR activities.
• Ensure cost-effective use of resources while achieving communication goals.

Collaboration:

• Collaborate with other units such as marketing, sales, and human resources to align communication efforts with overall business objectives.
• Work closely with top management to align communication strategies with organizational goals.

Metrics and Analysis:

• Establish key performance indicators (KPIs) to measure the effectiveness of communication strategies.
• Analyse data and feedback to continuously improve communication approaches and tactics.

Reporting:

• Prepare regular reports on communication and PR activities, including key performance indicators and outcomes.
• Provide recommendations for improvements based on data analysis.

Qualification:

• Minimum of 7+ years’ experience in communication, public relations, marketing communications or any related field
• Proven experience in advertisement, brand, or PR agency
• Problem solving skills, strategic thinking, creativity, and Project Management.
• Good knowledge of industry and media Landscape
• Must be able to coordinate across many teams and perform in a fast-moving organization.
• Ability to adapt to new changes.
• Outstanding written and verbal communication skills.