Brand and Communications Coordinator at Voltaire Lifestyle Services Limited

Job Summary

• The Brand and Communications Coordinator leads GAIA AFRICA’s communications strategy, overseeing branding, media relations, digital content, event promotion, and social media.
• This role requires a dynamic communicator with strong strategic thinking, execution ability, and an understanding of premium women-focused networks.

Key Responsibilities

• Develop and execute annual communications and social media strategies aligned with GAIA AFRICA’s brand vision.
• Oversee all social media platforms, ensuring consistency and high engagement.
• Create content and approve messaging for newsletters, websites, press releases, and executive communication.
• Collaborate with internal teams for event promotions, PR campaigns, and membership marketing.
• Manage third-party agencies and vendors (e.g. PR firms, designers, digital marketers).
• Monitor media coverage, digital traffic, and brand visibility metrics.
• Build media and influencer relationships for brand amplification.

Key Performance Indicators (KPIs)

• Social Media Growth: 15–20% quarterly increase in engagement and follower count.
• Press Coverage: Secure 5–10 high-quality media placements per quarter.
• Website Traffic: 20% YoY increase in organic traffic from content and campaigns.
• Event Visibility: Achieve 90% satisfaction from post-event communication feedback.
• Brand Consistency: Ensure 100% alignment in tone and visual identity across platforms.

Objectives and Key Results (OKRs)

• Objective 1: Increase GAIA AFRICA’s brand visibility nationally and regionally.
  • KR1: Launch 3 integrated campaigns per quarter.
  • KR2: Grow media partnerships by 30% by Q4.
• Objective 2: Drive member engagement through content and storytelling.
  • KR1: Publish 2 monthly newsletters with 40%+ open rates.
  • KR2: Maintain blog publishing cadence of 2 posts/month.

Educational Requirements & Experience

• Bachelor's Degree in Communications, Public Relations, Marketing, or related fields
• 5 – 7 years of relevant experience, ideally in a luxury, lifestyle, or membership-based organisation
• Experience in high-level media outreach and executive communication
• Fluency in English (oral and written).

Skills & Competencies:

• Strategic communication and brand management
• Leadership and team coordination
• Project management and deadline control
• High-level writing, proofreading, and editorial judgment
• Crisis communication and media training
• SEO and content marketing
• Knowledge of social and digital trends
• Proficiency in MS Office, Canva, Google Workspace, and social media tools.