Brand Activation Executive at Konga Online Shopping Limited

Reports to: Head of Marketing

Job Profile

• Brand Activation Executive must possess excellent organizational, communication, problem solving and analytical skills along with an ability to work with a team in executing projects and campaigns.
• You must be flexible enough to work under stringent deadlines and high work pressure on a regular basis.

Job Responsibilities

• You will oversee projects from start to finish, and you must be able to provide guidance, instructions, and correction as necessary.
• Own and drive the full execution of the relevant events, exhibitions and activations, including promotions, promotional merchandising assets, in store execution, influencers activation
• Manage project lifecycle to ensure a timely completion of deliverables within budgets.
• Recommend BA/promoters needs for each activation.
• Understand and utilize a fully integrated marketing mix.
• Event marketing – Manage all event and external event marketing programs, including development, promotion, execution and post analysis.
• Sponsorships/partnerships – Manage activation of sponsorships and partnerships.
• Retail marketing – Manage retail marketing programs for all assigned brands at on premise and off-premise accounts. Includes POS and displays planning, development and production.
• Brand merchandise – Manage needs for brand merchandise development, working with creative teams and vendors to produce merchandise that is engaging and on-strategy and other merchandise for promotional marketing use.
• Measure and analyze brand activation efforts, and create/maintain post analysis reports of major activation programs.
• Monitor competitive brand activity as well as trends in brand activation, integrated marketing in general market and bring new ideas to the table.
• Work effectively under pressure and utilize strong project management skills to meet deadlines.
• Other duties as may be assigned.
• Ensuring at all times that quality and deadlines are met and compiling post-project reports.
• Assisting with billing, discrepancy management and reconciliation; as well as other finance/audit reporting where necessary.

Job Requirements

• Basic level OND (Communications, Marketing, Business)
• One / two years of experience in a related field (generally marketing or sales). Agency experience is a plus
• Ability to stand for long periods.
• Proficient with the Microsoft Office Suite
• Confident public speaker