Associate Brand Manager at United Bank for Africa (UBA)

Job Description

• Our ideal candidate is responsible for ensuring that the Banks’ brand manifestation and touchpoints resonate with current or potential customers. 
• Monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.

Job Objective(s)

• To manage & promote the UBA Brand.

Responsibilities

• Alignment of all UBA branded assets with the Brand guidelines.
• Receives and conceptualizes design briefs.
• Analyze the bank’s brand positioning and consumer insights.
• Help shape and communicate the brand vision and mission.
• Conduct research to identify market trends and target customers’ preferences.
• Conduct market and competitive analyses.
• Review packaging and positioning of products and suggest improvements.
• Report to the Team Lead Brand Management on the results of advertising campaigns.
• Coordinate with the Product Marketing Unit to ensure consistency with the product line strategy.

Qualifications

• Bachelor's Degree in Marketing communication, Design Management or related field.
• Must have 3-4 years of related experience.

Knowledge & Skills Required:

• Have basic knowledge of supporting the various operating system in use in the bank.
• Be conversant with all digital media platforms.
• Collaboration and relationship management.
• Strong communication skills.
• Design skills.
• Analytical thinking and creative storytelling.
• Tech and social media savvy.
• Data-driven approach in conducting market analysis (and the know-how to use and interpret spreadsheets and charts).

What we expect from you:

• High degree of professional ethics, integrity and responsibility.
• Highly organised, proactive, ability to work independently and take ownership of tasks assigned.
• Team player with the ability to work under pressure and ability to work with a wide variety of people and maintain an excellent business relationship.
• High sense of confidentiality and discreteness.

What you should expect from us:

• Our corporate culture is defined by our core values. We do not just train our people to be the best in the job, we also offer encouragement, recognition, and rewards.
• Whatever level you are at in your career, we offer plenty of opportunities and support to build a rewarding career at UBA.
• Here in UBA, our employees are our greatest assets and so we built a recognition and reward system that boosts productivity and enhances staff retention, instituting a culture of meritocracy.