Assistant Activation Manager at Fact Base Consulting

Primary Job Responsibilities [In Summary]

• Execute approved brand activations across multiple locations to create consumer experience for the organisation.
• Ensure execution of activations to drive trial and retrial of new product launches.
• Work with the activation agencies and vendors from briefing stage to final campaign delivery to deliver approved brand campaigns.
• Brief Procurement and Finance teams on planned projects and follow-up to ensure POs are raised on time and in full for planned activations.
• Support management of the marketing budget, ensuring efficient spend across all budget line items.
• Track and report activation metrics and KPIs (consumer reach, sales uplift, and conversion rates).
• Provide post-campaign evaluation reports to identify activation successes and execution gaps.

Major Requirements

• Degree/ HND in Marketing, Business Administration or other relevant discipline.
• MSc/MBA or relevant Professional certification is an added advantage.
• Minimum of four years’ relevant experience preferably in the FMCG (bottling) industry.
• Agency management, strategic thinking and project & people management.