Area Sales Manager- FMCG at Workforce Group

• As the Area Sales Manager, you will be responsible for business development, sourcing new leads, onboarding and managing B2B customer relationships and managing the sales team in your assigned territory.

Key Responsibilities: 

• Launch the company’s product in the retail market, building brand awareness and developing customer loyalty in the assigned territory industry.
• Drive sales of baby food Products by actively promoting and selling to a range of retailers, wholesalers, and other potential customers across Lagos.
• Ensure prominent product visibility and availability in the market.
• Manage, inspire, and motivate a client-facing and high-performing team sales team in your area of coverage.
• Develop market and competitive assessments to identify and drive new opportunities.
• Formulate a thorough understanding of key customer needs and requirements.
• To utilize all elements of the Sales Management Process (SMP) to effectively analyze, implement and control the opportunities within the territory.
• Target the appropriate customer groups to ensure a successful introduction of the baby food products.
• Develop new relationships with key clients and decision-makers in retail.
• Create monthly, quarterly and annual plans to consistently meet assigned targets.
• Assess the needs of our clients and gather feedback to improve existing products and services etc.

Key Requirements:

• First degree in Marketing, Business Administration or a relative course from a recognized tertiary institution.
• Minimum of 5+ years’ experience in a B2B sales role with a year of experience in the baby foods sector.
• Experience leading a sales team.
• Possess an excellent reputation in the industry.
• Maintain established relationships with B2B clients.
• Outstanding presentation and communication skills
• Excellent problem-solving and analytical skills.
• Exhibit solid business judgment.
• Solid grasp of the performance, data, and measurement environments; track record of leveraging trends and data to create strategies that work.
• Relevant Professional Certificate relevant to the role.