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  • Posted: May 27, 2024
    Deadline: Not specified
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    Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, ...
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    Area Sales Manager- FMCG

    • As the Area Sales Manager, you will be responsible for business development, sourcing new leads, onboarding and managing B2B customer relationships and managing the sales team in your assigned territory.

    Key Responsibilities: 

    • Launch the company’s product in the retail market, building brand awareness and developing customer loyalty in the assigned territory industry.
    • Drive sales of baby food Products by actively promoting and selling to a range of retailers, wholesalers, and other potential customers across Lagos.
    • Ensure prominent product visibility and availability in the market.
    • Manage, inspire, and motivate a client-facing and high-performing team sales team in your area of coverage.
    • Develop market and competitive assessments to identify and drive new opportunities.
    • Formulate a thorough understanding of key customer needs and requirements.
    • To utilize all elements of the Sales Management Process (SMP) to effectively analyze, implement and control the opportunities within the territory.
    • Target the appropriate customer groups to ensure a successful introduction of the baby food products.
    • Develop new relationships with key clients and decision-makers in retail.
    • Create monthly, quarterly and annual plans to consistently meet assigned targets.
    • Assess the needs of our clients and gather feedback to improve existing products and services etc.

    Key Requirements:

    • First degree in Marketing, Business Administration or a relative course from a recognized tertiary institution.
    • Minimum of 5+ years’ experience in a B2B sales role with a year of experience in the baby foods sector.
    • Experience leading a sales team.
    • Possess an excellent reputation in the industry.
    • Maintain established relationships with B2B clients.
    • Outstanding presentation and communication skills
    • Excellent problem-solving and analytical skills.
    • Exhibit solid business judgment.
    • Solid grasp of the performance, data, and measurement environments; track record of leveraging trends and data to create strategies that work.
    • Relevant Professional Certificate relevant to the role.

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    Head of Development

    Job Description

    • We are seeking to hire head of development who will Provide strategic planning, oversight and leadership to the company’s Development (Real estate acquisition), Design and Construction and Facilities maintenance to achieve maximal efficiencies and operational excellence in support of the company’s corporate objectives. Responsible for all aspects of Development (Strategic Market Planning/Mapping/Analysis, Real Estate, Design, Construction & Facilities) for all the company’s operating brands Nigerian and beyond, reporting to the Chief Executive Officer as a member of the Leadership Team.

    Requirements/Skills:

    • Researching, developing and creating sustainable and profitable new business opportunities with a view to establishing a property pipeline for all brands.
    • Manage and supervise a team of Development, Design and Construction, and Facility Maintenance units throughout Nigeria.
    • Own and drive the Development strategy for the company and its brands. Own growth pipeline of all new stores in Nigeria.
    • Supervise the store development process from contract – store open. Analyze markets to ensure in line with growth metrics and provided strategic insight
    • Work directly with legal to process all contract paperwork and oversee execution / changes
    • Provide strategic real estate leadership to organization; developed new real estate platform
    • Develops and influences project team from start to finish in the new construction process providing strategic counsel and support.
    • Oversees project updates Executive Leadership Team
    • Accountable for the team’s success in meeting new construction opening targets and goals
    • Proven ability to handle challenges in a fast pace field-based environment with complex and multiple tasks and deadlines.
    • Manages multiple projects and relationships providing resources through the various phases of project life cycle.
    • Schedule – create, review, update and distribute a weekly renovation/conversion/capex project listing
    • Supervise Maintenance team to ensure development and implementation of of policies and procedures, programs and initiatives to ensure cost effective and efficient management of all facilities and equipment.

    Requirement:

    • Bachelor’s in construction or similar field, Masters preferred.
    • PMP certification encouraged, 10+ years in hospitality, multi-family, restaurant or retail construction & development.
    • Candidate should excel at driving business relationships, team development and problem solving.
    • Strong communication and leadership skills as well as advanced knowledge in contracting, construction management, design, procurement, and scheduling.
    • Demonstrated leadership skills. Must be a team builder, with enough business knowledge to command the respect and attention of senior leaders and a diverse franchisee population.
    • Experience managing construction sites in accordance with OSHA and other applicable industry standards for safety and security.
    • Advanced experience using Microsoft Office products including Word, Excel, PowerPoint, Outlook and Project. 

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    Commercial / Category Associate Beverage

    • We are seeking to hire a Commercial/Category Associate Beverage for our client, one of Africa's leading food and beverage companies. The ideal candidate will play a crucial role in driving business development, revenue, and profit by building relationships with prospective clients and converting them into satisfied customers. Working closely with the Category Commercial Lead, will contribute to achieving company goals and growth targets. Their responsibilities will include delivering engaging presentations, managing client communications, and driving customer acquisition. See below Job details.

    Key Responsibilities:

    • Follow and achieve departmental sales goals on a monthly, quarterly, and yearly basis. Implement strategies to drive sales growth and meet or exceed targets.
    • Partnership with Brands to drive distribution of products in the on-trade/off-trade channel.
    • Actively seek new sales opportunities through cold calling, networking, and leveraging social media platforms.
    • Identify and engage with potential clients to generate leads and expand the customer base.
    • Preparing and delivering appropriate presentations on products and services.
    • Strengthen relationships with existing clients and contacts, exploring opportunities for upselling or cross-selling. Proactively seek potential clients, establish new business relationships, and nurture them to generate future sales.

    Job Requirement:

    • Bachelor’s degree in business, marketing, communication, or related fields with a minimum of 4 years of experience in sales, preferably in a B2B food or hospitality industry.
    • Proven track record in B2B sales and conversion.
    • Must have good relationships with lounges, clubs or restaurants that are easily convertible.
    • Excellent numerical, interpersonal, communication and people management skills.
    • Tech savviness and a willingness to work with/sell SaaS.
    • Proven ability to meet and exceed sales Targets.
    • Proven track record of successfully managing customer relationships.
    • Strong verbal and written communication skills.

    go to method of application »

    Marketing Manager

    ROLE SUMMARY

    • As Marketing Manager, you would bear the end to end responsibility for the category and be the custodian of all the brand’s P&L and the brand/marketing team. You will be expected to develop consumer insight driven marketing strategies, which lead to superior integrated marketing plans. Build long and short term growth plans to deliver growth targets as per road map.   
    • You will always stay on-top of and ahead of consumer trends and competitor landscape of the market, facilitating the mindset for developing strategic competitiveness.
    • Your responsibilities will also include creating branding and through the line communication for specific marketing projects  in strong collaboration with the in-store team
    • This position focuses on the execution and coordination of marketing activities at the market as well as store level, requiring a hands-on approach to drive results while adhering to brand standards and guidelines. The Marketing Manager therefore must have experience setting strategies, building plans, and ensuring execution.

    REPORTING TO : The Marketing Manager will report to the Marketing Director

    KEY RESPONSIBILITIES:

    • Initiate and execute strategic marketing plans to deliver on company goals (Volume, Value & profitability);
      • Review and revise marketing programs to ensure the results.
      • Set up sales forecast and promotion target for each month promotions.
      • Develop business plan/ marketing strategy/ marketing calendar/ new product development.
    • Design effective and innovative integrated marketing campaigns across mediums like OOH, TV, Mobile, Print, Radio as well as Digital.
    • Drive the digital agenda in a highly volatile and competitive environment. Liaising with the digital & E-commerce marketing team to optimize our owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.). Ensuring that the digital plan is connected to broader marketing plan and that brand principles are followed.
    • Conduct market research to  identify  target audiences and customer  needs and  develop targeted marketing campaigns accordingly as input to drive  brand positioning, product development, menu optimization, communication and media selection and allocation (digital and non-digital).
    • Create and manage marketing campaigns across various channels, including digital, social media, email, and events. 
    • Manage and  optimize  the marketing budget to maximize ROI and achieve marketing goals. Direct, develop, implement and evaluate effective promotion and advertising programs in cooperation with Advertising Agency. Ensure budgeting control on promotion and advertising expenditure.
    • Maintain good working relationship and coordination with Operations team, Purchasing and NPD  with a view to ensuring proper implementation of marketing plans consistent with the company-s short and long terms sales and profit growth objectives.
    • Monitor and  analyze  the performance of marketing campaigns using relevant metrics and make data-driven decisions to  optimize  results. Provide Marketing related Weekly, Monthly, Quarterly report to the Marketing and Operations Team.
    • Monitor sales performance, anticipates causes affecting performance, indicates magnitude of impact on sales and provide Management, Operation and Finance with attractive promotion campaign to raise sales volume. Responsible for pre & post analysis of all marketing activities report to GM and Operations Team.
    • Work with finance and purchasing team to conduct value analysis and ensure favourable COG ratio to sales through cost improvement projects. Continue competitor and pricing. Analysis and try to position our product at the accessible price to customers.
    • Maintain through surveys of reliable suppliers, quantitative and qualitative marketing information to help refine advertising and promotional strategies.

    SKILLS REQUIRED:

    • Manage projects seamlessly which are dependent on cross functions delivery.
    • Demonstrated self-starter with the ability to deliver results within pre-determined timeframes. Strong levels of determination and initiative which will drive innovative thinking and growth.
    • Strong ability to form effective working partnerships with functions, across functions and with external organizations in order to deliver results
    • Innovation mind set and agile thinking to leverage on the new age technology.
    • Balance of right and left brained, i.e. draws value from data and reveal the consumer behavior, efficacy of programs as well as look beyond the data and pick up trends and patterns that can lead to better marketing strategies.
    • Understanding of the Nigerian retail environment, direct retail customer experience and digital marketing and/or branding experience preferred 

    QUALIFICATIONS

    • Minimum of 7 - 10 years of increasingly responsible marketing experience in FMCG/QSR industry or retail environment
    • Experience developing and writing holistic marketing strategies
    • Experience in consulting and P&L ownership is a plus
    • Knowledge with multi-channel optimization of advertising spend –with an emphasis on digital know-how, product development, advertising development, agency management, sales analysis, and research
    • Comfortable using data to provide sound factual recommendations
    • Outstanding communication skills
    • Proven ability to succeed when working in a collaborative, cross-functional team environment with a strong ability to build relationships that help drive the brand agenda.

    Method of Application

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