Sales & Commercial Lead at Trusoft Limited

Key Responsibilities

• Sales Strategy & Market Expansion
• Develop and execute national and regional sales strategies.
• Drive initiatives to enter new territories, channels, and customer segments.
• Set regional sales targets and provide ongoing guidance to regional leads.
• Collaborate with the Brand & Growth Manager to align sales with marketing plans.
• Commercial & Revenue Management
• Oversee pricing strategies, trade terms, and commercial agreements.
• Monitor revenue performance, margins, and profitability.
• Manage credit risk exposure and ensure timely collection of receivables.
• Coordinate with Production and Supply Chain for product availability and delivery.
• Leadership & Performance Reporting
• Manage national sales teams, driving accountability and capability development.
• Build strategic relationships with key distributors and partners.
• Deliver sales performance reports and trend insights to the Managing Director.

Qualifications & Requirements

• Bachelor’s degree in business administration, Marketing, or related field
• Minimum 4 - 6 years progressive experience in sales leadership, commercial management, or FMCG/consumer goods
• Proven track record managing regional or national sales teams and meeting/exceeding sales

Skills & Competencies:

• Strong commercial acumen and strategic planning skills
• Excellent leadership, negotiation, and interpersonal skill
• Analytical mindset with proficiency in sales dashboards and reporting tools
• Ability to manage regional stakeholders, distributor networks, andnational initiatives
• High level of integrity, accountability, and professionalism in representing the brand nationally
• Willingness and ability to travel across regions as required for market expansion and distributor engagemen