Digital Marketing Specialist at Seedar Group

• Seedar Group is seeking an experienced Digital Marketing Specialist to manage social media platforms, execute digital marketing campaigns and drive measurable business results for a client in the fintech industry.
• The ideal candidate must be skilled in social media management, content planning, Meta Ads, Google Ads and digital campaign optimisation.
• We are looking for someone who understands how to build an online presence, attract the right audience and convert engagement into customer acquisition.

Key Responsibilities

• Manage social media platforms, including Instagram, Facebook, LinkedIn and TikTok, as required.
• Develop and execute monthly social media content calendars.
• Write engaging captions, schedule posts and manage audience engagement.
• Plan, set up and optimise paid advertising campaigns across Meta and Google.
• Develop digital marketing campaigns targeting Nigerian diaspora audiences, particularly in USA.
• Conduct competitor research and identify opportunities for brand growth.
• Work with the creative team to develop social media content and advertising materials.
• Monitor website traffic, campaign performance, leads and customer conversions.
• Implement audience targeting and retargeting strategies.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Support other digital marketing activities as required.

Requirements

• Minimum of 2 years of proven experience in digital marketing.
• Strong experience managing social media accounts for businesses or brands.
• Practical experience running Meta Ads and Google Ads campaigns.
• Good understanding of social media strategy, content planning and audience engagement.
• Knowledge of Google Analytics, Meta Business Suite and other relevant marketing tools.
• Ability to track campaign performance and optimise for conversions.
• Strong copywriting, communication and analytical skills.
• Ability to work independently and meet deadlines.
• Experience in fintech, financial services or international marketing is an added advantage.