Africa Communications Specialist (French Speaker) at GE - General Electric

Role Summary/Purpose

• By becoming a member of GE Vernova’s Communications team, you will help build the story and engagement around a significant and public company transformation. You will work closely with teams from across the world to demonstrate GE Vernova’s progress, performance, and path to growth in a dynamic environment.
• The Africa Communications Specialist will be a key player in developing and executing external and internal communications and reputation management efforts for GE Vernova in an area of the region.
• The successful candidate will support the leadership team on achieving business objectives and growth priorities; partner with the broader GE Vernova Communications teams on strategic initiatives; collaborate closely with various business units and functional teams; and manage a network of PR, event management, and creative agencies.
• The role will report directly to the Middle East & Africa Communications Leader, who will lead the overall strategy for the region.

Essential Responsibilities

• Design and deploy regional communications plans with strategies and tactics to support business objectives and growth priorities
• Lead proactive media relations to position GE Vernova as an industry leader in the region, support growth priorities, strengthen reputation, and deepen brand awareness and recognition
• Maintain regional risk heatmaps and develop crisis management plans consistent with GE Vernova guidelines
• Design and ensure execution of internal communications plans that: provide timely information to employees to drive strong connectivity to business strategy; inform, align, and motivate employees to support company plans and priorities; drive employee engagement and productivity; encourage a culture of recognition, best practice sharing, inclusion, and diversity; promote our shared sense of purpose
• Develop briefings to help business leaders effectively inform, engage, motivate, and influence key audiences at external events and internal engagements
• Mine compelling stories and develop editorial and content calendars to: maintain effective share of voice in local/regional tier 1 media; tell our story creatively and impactfully on relevant GE Vernova regional/global social media channels; recognize achievements, share best practices, and keep employees informed and motivated on business priorities
• Lead the design, creation, and/or critical review of various types of content: case studies, videos, podcasts, executive speeches, social media posts, brochures, infographics, etc.
• Explore new channels, methods, and creative opportunities
• Develop and implement regional advertising, brand management, and sponsorship strategies
• Liaise with cross-functional teams across various business units on marcomms, digital marketing, and demand creation campaigns
• Collaborate with the broader GE Vernova Communications team on the ideation and regional implementation of global external and internal campaigns and initiatives
• Support all aspects of company-owned and sponsored events
• Manage external agencies and consultants to define, track progress on, and achieve desired results
• Develop plans in support of the transition of the business in reorganized countries to ensure business continuity, rebuild employee trust and commitment, and manage reputation
• Measure and report on regional communications activities and performance and make recommendations to team based on findings

Required Qualifications

• Bachelor's degree from an accredited university or college or equivalent knowledge or experience
• Demonstrated experience in communications with specific experience in regional communications
• Excellent verbal and written communications skills in English and French
• Strong attention to detail and follow-through
• Unyielding commitment to integrity and safety

Desired Characteristics

• Creative thinker, with proven ability to generate innovative ideas
• Proven track record of engaging successfully with external stakeholders and internal leaders
• Demonstrated ability to identify, analyze, and resolve challenges
• Self-starter with ability to work independently, manage projects in a fast-paced, complex, uncertain environment, and to remain resilient under pressure
• Team player with humble, positive, and flexible attitude
• Project and agency management experience
• Familiarity with working in matrixed organizations
• Experience in documenting, measuring, and reporting on outcomes to demonstrate program impact
• Experience in and understanding of the energy/power generation sector a bonus but not required
• Experience working in Northwest Africa and/or Sub-Saharan Africa a bonus but not required
• Fluent in Arabic