Digital Marketing Strategist at DealDey

Reports to: COO
Function: Digital Marketing
Location: Lagos
Ref: DD/MAR/DME/0514

Purpose Statement:
The role holder would be responsible for recommending, prioritizing, and deploying an appropriate mix of marketing strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies.

Key Accountabilities:

• Develop and oversee digital strategies and solutions - across multiple digital channels
• Manage the day-to-day search marketing activities across multiple search engines including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns
• Measure and monitor the effectiveness of each campaign
• Research & analyze online consumer behaviour across existing and new digital technology platforms
• Use past experience and fresh ideas to grow and engage social communities on Facebook, Twitter, Google+, LinkedIn, Instagram etc
• Assess the company’s immediate social needs and areas for improvement and growth
• Serve as a thought leader on digital engagement and social media

Knowledge, Skills and Experience:

• Minimum of a University degree in any related discipline
• Minimum of 3 years working experience in a similar role
• Search Engine Marketing (SEM)
• Search Engine Optimizing (SEO)
• Campaign Management
• Digital planning and Media implementation
• Brand development,
• Web analytics
• On-line Reputation Management (ORM)
• E-mail marketing
• Mobile Advertising
• Online Banner Advertising
• Campaign planning strategy & optimisation

The following skills are essential:

• Analytical ability
• Creative imagination and problem solving
• Strong conceptual and executional ability