Female Brand Manager at Ayoola Foods Limited

General Duties and Responsibilities

• Analyze how our brand is positioned in the market
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Ensure brand volume and profitability objectives are achieved
• Develop and execute strong brand plans for the products
• Conduct research on the brand to ensure brand health, brand relevance and increase market share
• Strong people interaction especially with sales ensuring clear precise communication on all projects constantly
• Drive employee passion for the brands ensuring our employees are our ambassadors
• Gather insights from the market to make informed decisions on all brands
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Drive sales for the company

Requirements

• Not less than 5 years’ experience in FMCG company or Advertising company promoting brands
• Strong knowledge of market research tools and techniques
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
• Comfortable working with numbers, metrics, and spreadsheets
• In-depth understanding of the company’s current products and future concepts
• Minimum qualification: BSc/HND in Marketing, Business Admin or other related disciplines
• Membership of NIMN and/or APCON will be an added advantage