Public Relations and Social Media Assistant at Weststar Vehicle Care Limited

Job Summary and Responsibilities
The Public Relations and Social Media Assistant will be responsible for:

• Planning, developing and implementing PR strategies;
• Liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;
• Researching, writing and distributing press releases to targeted media;
• Collating and analysing media coverage;
• Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
• Organising events including press conferences, exhibitions, open days and press tours;
• Maintaining and updating information on the organisation's website;
• Managing and updating information and engaging with users on social media sites such as Twitter and Facebook.
• Creating original content for websites, newsletters, press releases, blogs, articles and marketing materials based on the requirements of the company.

Requirements

• A bachelor degree holder with a minimum of 2-3 years' experience. A degree in Marketing and Communications is an added advantage.
• Excellent communication (written and verbal) skills.
• Experience in PR and Social Media management is an added advantage.
• A computer literate with proficiency in all Microsoft Office applications. Fairly good knowledge of HTML, Photoshop, Dreamweaver, Macromedia flash, MS- FrontPage etc. would be added advantage.
• Creative problem-solving skills.
• Knowledge of marketing principles.
• Willingness to learn and work.