Web and Social Media Administrator at The Admiralty University of Nigeria

Job Type: Senior Managerial/ Administrative and Support Staff

Overall Purpose

• Working as part of the wider University marketing team to conduct faculty based website management, content management, web development, copy writing, communications planning and digital media activity including social networking, video production, online advertising and search engine optimisation.
• The post holder will work closely with Administrative and Faculty staff of the University staff and external stakeholders and partners.

Main Duties

• Assist the Admissions Manager in the development and implementation of the strategic direction and plans for the Faculty’s online and digital presence.
• Coordinate and deliver the Faculty’s electronic-communications plan, to provide a consistent and compelling digital presence, with a view to increasing recruitment and income generation.
• Manage the content and functionality of the faculty intranet and internet websites, interim sites and micro sites including developing and evaluating site architecture and navigation, design, copywriting, programming and content, within the brand guidelines of the University and working with the central web team and IT team to manage the use of servers where appropriate.
• Proactively ensure website copy is current and up-to date and manage the web updating process by guiding and assisting content contributions from staff and by preparing and writing copy for web pages.
• Be responsible for quality assurance of the Faculty’s web content (e.g. checking links and spellings) using the University’s web quality assurance tool.
• Maintain blogs, news, video and user groups and Twitter, Linked-In, YouTube and Facebook (or equivalent) and write copy/tweets and issue regular relevant messages or tweets to maximise social networking success.
• Provide integration of digital media with the web, including developing and producing audio/video, photography and digital media.
• Build relationships and work effectively with Faculty and University staff to develop appropriate web content to promote the Faculty and to implement the use of new digital and social media.
• Provide regular reports and analysis on web and digital media usage and trends using Google Analytics and on-line sources and advise on future developments and opportunities and the direction of web and digital delivery.
• Set up appropriate tracking techniques to monitor and assess the effectiveness of cross channel campaigns.
• Provide advice and counsel on best practices on web marketing and new media, including email campaigns, online newsletters, search engine optimisation/marketing, podcasting and RSS feeds.
• Keep up to date with new and emerging technologies for web development, social media and digital marketing
• Contribute to the messaging and other marketing and communications plans of the Faculty, enhancing the online presence and overall image and awareness in order to advance the faculty’s goals and mission
• Represent the Faculty in appropriate university and external meetings and ensure that the Faculty web and digital presence complements the objectives of the University.
• Undertake ad hoc projects and work as directed by the Admissions Manager.
• Work outside of normal working hours when required.
• Undertake any other duties commensurate with the grade and level of responsibility of this post, for which the post holder has the necessary experience and/or training.

Further Information

• Accountability In undertaking these responsibilities the postholder will clearly be able to delegate specific functions, but not accountability for them, to other individuals.
• Hours: This is a full time post. The nature of the post is such that the postholder will be expected to work flexibly and for such reasonable hours (minimum 40) as are necessary in order to fulfil the duties and responsibilities of the post.
• Leave: 25 days per annum.

Person Specification (Experience & Knowledge)
 Candidates for the role will be expected to demonstrate evidence of the following knowledge, skills,and attributes:

Qualifications:

• Master Level holder or equivalent relevant experience
• 3 years relative experience

Relevant Experience:

• Management of a large and complex website and its content
• Web design and development and proficient knowledge of related technologies
• Knowledge of online marketing tactics to drive web traffic, including search, media,
• optimisation, social networking and electronic massmail
• Success in executing digital media or web strategies and practical understanding of digital technologies and tactics
• Experience of copy-writing web content
• Experience of using a web content management system
• Knowledge of web server administration

Relevant Skills/Aptitudes:

• Excellent knowledge of web development standards as well as accessibility and usability testing best practices
• Strong and proven project management and organisational skills, including excellent attention to detail
• Ability to produce reports, spreadsheets and briefings
• Excellent verbal and written communication skills
• A good working knowledge of the following languages:
• HTML, CSS, Java Script, SQL, and Adobe Photoshop
• Experience and knowledge of the following languages and software packages
• Ruby on Rails, PHP, Dreamweaver and Premier
• Experience of photography and video production
• Knowledge of Drupal web content management