Brand & Marketing Manager at Medplus Ltd

Details:

Summary of role

• To ensure the development, monitoring and evaluation of activity programs for the company trademark which delivers annual brand targets (such as volume, market share, brand awareness, brand imagery), on budget and on time, and sustain brand equity
• To create a lasting impression among consumers and improving product sales and market share
• Developing annual activity plans for the brand which maintains the brand as the front-runner in its category and deliver the annual brand targets.
• Lead the planning process for all brand activity programmes, liaising with relevant stakeholders to ensure that planning timelines are adhered to.
• Work closely with third-party agencies and suppliers to ensure that approved brand activities are executed on time and within the approved budget
• Ensure that the appropriate information is captured for activity evaluations, with learning’s recorded for future brand planning.
• Create the Brand Standards Manual and ensure that is kept up to date. Ensuring all colleagues, agencies and suppliers are aware of and adhere to the Brand Standards
• Maintain the marketing calendar for the brands, providing timely reports to all relevant stakeholders so that all timelines are adhered to. Identify brand-building areas.
• Monitor key competitor brands and their activities through data, research and regular market visits
• Provide regular competitor activity reports to assist in developing response(s) to protect the position of the brand.
• Identifying research needs for the brand and in producing associated research briefs.
• Act as the company’s representative to the media
• Secure regulatory approvals as required for brand activities and creative materials.