Marketing Assistant/Marketing Co-ordinators at Cornerstone Insurance PLC

Responsibilities

• Marketing executives may be involved in aspects of marketing, including: strategic planning; advertising; promotion; public relations; product development; distribution; sponsorship; and research.
• As a result, the role is often challenging and varied.
• The responsibilities of the role will vary, depending on the size of the organisation and sector, as well as whether the focus is on selling a product or service, or raising awareness of an issue that affects the public.

Typical work activities:

• To liaise and building relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments.
• To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
• To budget manage and indentify advertising opportunities
• To building and maintaining contacts with the medi
• To write and distributing press releases
• To prepare photo shoots
• To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers;
• To arrange for the effective distribution of marketing materials
• To maintain, build and update mailing databases
• To organise and attend events and exhibitions
• To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects
• To carry out market research and customer surveys to assess demand, brand positioning and awareness
• To evaluate marketing campaigns
• To monitor competitor activity
• To support the marketing manager, and other colleagues.

Qualifications

• Minimum of BSc/HND in relevant courses.
• Cognitive and relevant work experience will be an added advantage.