Senior Digital Account Manager at Terragon Group

Job Description
Job Objective:

• To create long-term relationships with the portfolio of assigned clients. The account manager serves to understand the customer’s demands, plan how to meet these demands, and generate sales for the company as a result.

Key Responsibilities
Account Management:

• Monitor accounts and ensure that activities are up to date
• Ensure that key deliverable required for each account is delivered on time
• Attend status update meeting
• Liaise with client to ensure smooth running of account
• Liaise with social media and give them maximum support for the smooth running of the social media account

Relationship Management/Customer Retention:

• Managing a portfolio of accounts
• Ensuring that clients needs and requests are delivered on time and to specifications
• Dealing with all aspects of a campaign
• Leading and training other members of the account team
• Managing the work of account executives

Marketing Strategies:

• Delivering sales presentations to high-level executives
• Manage and grow key customer relationships within existing accounts whilst developing new business opportunities
• Plan and manage(monitor) major campaigns from start to finish
• Work with creative to deliver the creative required for the execution of campaigns

Corporate image/Publicity:

• Attending client meetings

Revenue generation/market expansion:

• Drive peak performance by way of increased revenue and profit
• Periodical analysis and reporting business performance as required
• Devising and implementing strategies for meeting account and revenue targets
• Reporting on activities and campaigns and presenting at meetings. Providing insights and recommendations
• Work with finance on media plan approval, vendor payments and client invoicing
• Prepare and share reconciliation plan for spend
• Monitor competition prepare and share report
• Budgeting/Sales and Marketing forecast and Development • Create, negotiate and close commercial agreements
• Liaise with product/tech to ensure that products are delivered as at when due
• Engage and work with vendors and influencers

Job Requirements
Required Qualifications:

• University Degree in any Social Science or Business related course, with minimum of second class
• Account management skills
• Excellent Verbal and Written communication skills
• Strong presentation skills and comfortable performing demonstrations
• Ability to multi-task effectively.
• Proficient user of various MS packages
• Decisive and intuitive
• A related Post graduate degree/Certification
• Good negotiation/deal closing skills
• Excellent communication, interpersonal, and relationship-building skills
• Ability to work under pressure, strict timelines and no supervision
• Ability to multi-task effectively
• Creative approach to up-selling to an existing client base and generating new business
• In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics

Relevant Experience:

• 3-5years Corporate Sales and Account Management experience preferably in an advertising Agency, Understanding of Mobile, Web, and online advertising will be an added advantage.

Skills and Competencies:

• Have a win-win attitude
• Ability to efficiently manage cost
• Ability to present and manage budget
• Ability to work effectively under pressure
• A good team player and self-motivated
• Platform management (Google ad words, Facebook ad tool/insight tool, Twitter ad platform etc
• Effective communication - correspondence, calls
• Relationship management
• Negotiation Skills