VP, Digital Marketing & CVM (e-Commerce / SEO / Online / Retail) at CA Global

Reference Number: MIM
 
Job Description

• The role reports to the Director, Marketing & Customer Experience. The successful candidate should have no less than 7 years’ experience in Digital Marketing & Customer Value Management with vast knowledge and understanding of the Nigeria e-commerce sector.

Responsibilities

• Develop & manage the digital marketing, creative, communication strategies & programs in order to maximize traffic & sales from B2C through integrated marketing effort and key paid and organic channels (AdWords, Social Media, SEO, Affiliates, Mobile Marketing)
• In-depth understanding of performance marketing for the optimization of both paid & organic digital channels
• Build a team of analytics & Customer Base Management experts to drive business revenue performance through tactical and analytics driven Below The Line customer engagements
• In-depth analysis of the customer base using existing data, analytical data sets, churn models and other sources of data to identify and cluster customers based on behavioral, transactional & signals to provide recommendations on actions/offers.
• Oversee the identification of opportunities to acquire and grow customer relationships and increase their profitability through improved targeting, best-in-class product/services, through a motivated sales force, and appropriate channel strategies.
• Manage market research & intelligence projects to understand market realities to guide Marketing strategies & executions.
• Drive key customer initiatives through the business with the ultimate goal of enhancing customer satisfaction, reduce churn, increasing sales, reducing costs, and positively moving customer loyalty.
• Responsible for the optimization of customer’s usage, order value and churn reduction on the company’s online platform through the analytical and systematic engagement of the base
• Implementing compelling value propositions to acquire new customers and retaining existing customers
• Implementing performance marketing to optimize paid digital marketing channels
• Develop and drive strategies to maximize an organization's SEO performance
• Complete other tasks – both strategic & tactical that will assist the Director, Marketing & Customer Experience make excellent decisions for the business.

Requirements

• Minimum of 7 years’ experience in Digital Marketing & Customer Value Management (with the understanding of the Nigeria e-commerce model).
• Possess an extraordinary and curious mind and love to use it.
• Motivated by targets and see them as attainable
• Enjoy solving problems, love taking on difficult challenges and finding creative solutions. You don’t get flustered easily. If you don’t know the answer, you’ll dig until find it.
• Communicate clearly, write well and speak eloquently.
• Love to analyze numbers
• Love building and maintaining relationships
• Keen on mentoring and building your team
• The role reports to the Director, Marketing & Customer Experience

Benefits and Contractual information

• Salary: 12 million naira - 16 million naira (Neg.)
• Duration: Permanent
• Start Date: ASAP