Marketing Associate (Content) at Rescue Technologies Limited

Details:

Job Description

• Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
• Manages social media communications
• Develop detailed content plan to capture how content will be shared across the different online and offline channels
• Develop engaging content for all social media assets, blog, online newspaper, website etc.
• Develop and maintain relationships with media houses, tech blogs, entertainment blogs, social media influencers e.t c
• Gather and analyse consumer behaviour data (e.g.  web traffic and rankings)
• Create reports on marketing and sales metrics, like conversion rates
• Assist with organizing promotional events
• Coordinate with the marketing design associate to create marketing material (e.g. brochures, flyers, pamphlets and newsletters
• Keep organized records of marketing metrics and results of past campaigns
• Prepare regular sales forecasting reports and present to management
• Monitor competitors’ marketing activities and create reports based on this

Required Educational Qualifications

• BSc degree in Marketing or relevant field
• Proven work experience as a marketing associate, marketing assistant or similar role
• Completion of National Youth Service Corps (NYSC) program

Others

• Minimum of 4 years’ experience.
• Knowledge of marketing digital tools and techniques
• Experience with SEO/SEM campaigns
• Solid computer skills, including MS Excel, web analytics and Google AdWords
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude