Digital Marketing Executive at Fastizers Food and Confectionery Limited

Job Description

• Plan and execute all web, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies.
• Creatively handle digital marketing tools, like websites, blogs, social media and email.
• Coordinate marketing, advertising and promotional activities.
• Promote and increase client’s engagement.

Requirements

• Bsc/HND degree in marketing or a related field
• Proven working experience in digital marketing
• Must be a graphic designer
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement