Job Roles at Regenesys Business School

The Role

• The Content & SEO Specialist will be responsible for strengthening organic search performance through structured, search-led content strategy.
• Content development will be guided by search intent, keyword opportunity, and conversion alignment — ensuring that institutional expertise, academic insights, and programme offerings are discoverable, competitive, and authoritative.

Key responsibilities include:

• Conducting in-depth keyword research and building topic clusters
• Developing SEO-led content strategies aligned with institutional priorities
• Creating and optimising web pages, landing pages, blogs, and long-form content
• Strengthening on-page SEO, internal linking, and content structure
• Collaborating with marketing and academic teams to translate expertise into search-optimised assets
• Monitoring rankings, traffic performance, and content effectiveness
• Identifying technical SEO improvements in collaboration with web teams
• This role contributes directly to sustained organic traffic growth and inbound lead generation.

What Is Required

• Proven experience in SEO-driven content strategy
• Strong understanding of search intent, keyword mapping, and content architecture
• Experience with SEO tools (SEMrush, Ahrefs, Search Console, GA4, etc.)
• Ability to balance optimisation with high-quality, authoritative writing
• Analytical mindset with a performance-driven approach
• Experience in education, professional services, or knowledge-driven sectors is advantageous

Desired KPIs

• Growth in organic website traffic
• Increase in Top 10 and Top 3 keyword rankings
• Improved click-through rates (CTR) from search results
• Growth in qualified inbound inquiries from organic channels
• Strengthened domain authority and content visibility

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Key Responsibilities:

• Develop marketing strategies that align with the organization's business goals
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up-to-date with emerging digital marketing trends and technologies
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Master's degree in marketing, communications, or related field
• 4+ years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills