Content & SEO Specialist at Regenesys Business School

The Role

• The Content & SEO Specialist will be responsible for strengthening organic search performance through structured, search-led content strategy.
• Content development will be guided by search intent, keyword opportunity, and conversion alignment — ensuring that institutional expertise, academic insights, and programme offerings are discoverable, competitive, and authoritative.

Key responsibilities include:

• Conducting in-depth keyword research and building topic clusters
• Developing SEO-led content strategies aligned with institutional priorities
• Creating and optimising web pages, landing pages, blogs, and long-form content
• Strengthening on-page SEO, internal linking, and content structure
• Collaborating with marketing and academic teams to translate expertise into search-optimised assets
• Monitoring rankings, traffic performance, and content effectiveness
• Identifying technical SEO improvements in collaboration with web teams
• This role contributes directly to sustained organic traffic growth and inbound lead generation.

What Is Required

• Proven experience in SEO-driven content strategy
• Strong understanding of search intent, keyword mapping, and content architecture
• Experience with SEO tools (SEMrush, Ahrefs, Search Console, GA4, etc.)
• Ability to balance optimisation with high-quality, authoritative writing
• Analytical mindset with a performance-driven approach
• Experience in education, professional services, or knowledge-driven sectors is advantageous

Desired KPIs

• Growth in organic website traffic
• Increase in Top 10 and Top 3 keyword rankings
• Improved click-through rates (CTR) from search results
• Growth in qualified inbound inquiries from organic channels
• Strengthened domain authority and content visibility