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  • Posted: May 31, 2017
    Deadline: Jun 14, 2017
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    Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high spee...
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    Area Sales Manager [North]

    Job Description

    • The successful candidate will be to maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies.

    Duties and Responsibilities
    To achieve recharge sales target within state/area:

    • To ensure adequate availability of all recharge denominations in sub-CP and retail points.
    • To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
    • To achieve ERC, RCV and E-pin target in agreed ratios.
    • Constantly identify opportunities for driving activation and recharge sales within territory.

    Achieve Share of Gross & Net Additions (SOGA & SONA):

    • Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
    • Effective management of direct activation teams and monitoring of CP bus activation activities.
    • KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits
    • Drive KYC inactivity to nil
    • Other initiatives to increase GAD including new site launch
    • Ensure activation of Quality GADs in assigned area.
    • Develop and implement activities that will increase SONA in assigned area.

    Decrement:

    • Implementation of customer driven activities (product launches, town storms etc) in assigned area.
    • Drive voice and data business performance by the implementation of revenue generating activities and initiatives in assigned territory.

    Channel branding and visibility:

    • Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
    • Identify visibility opportunities for Airtel brand within the territory.
    • To ensure ITP increases and gives impetus to iCMS and iRMS
    • Effective management of POS stock in the warehouse to avoid damage, wastage and obsolete materials.
    • Train Market Developers on POS deployment in line with “look of success”.

    Distribution Infrastructure:

    • To recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
    • Migrate all other retailers to become one stop shop SSOs and SSOs.
    • Maintain the ratio of RSO(5): SSO(1) in line with scientific distribution.
    • Maintain KYC infra ratio of 1kit:3 SSOs.
    • To identify and recruit suitable sub channel partners in the territory for effective product re-distribution.

    BTS Management:

    • Ensure constant CLS elimination.
    • Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
    • New Site Launch Plan and Distribution Preparedness.
    • Effectively drive and manage target driven initiatives and project.

    Industry Awareness/Competition Intelligence:

    • To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
    • Track on-going initiatives in Market.
    • To immediately address or escalate any unusual competitor activity and sale support that may be a threat to the performance of the business.

    Relevant Skill and Experience

    • Bachelors in Social sciences, marketing, business management, engineering or computer science
    • Master’s in business administration or management will be an advantage
    • Project Management qualification will be an advantage
    • 3+ years of commercial/ business management experience
    • Team leadership experience
    • 1 - 2 years of relevant experience in the Telecommunications space
    • Computer literacy
    • Sales knowledge
    • Product/ Service development
    • Product/ Service Management
    • Interpersonal skills
    • Customer orientation

    Method of Application

    Interested and qualified? Go to Airtel on www.linkedin.com to apply

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