Digital Marketing Manager, Advertising (DM 0.5 #CuttingEdge) at Zenera Consulting

Overall Purpose of Job

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Key Job Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain multiple social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Person Specifications

• A good 1st degree in any discipline but with good working knowledge of digital marketing related subjects like advertising, media and communications; business and technology; creative design; e-business; journalism; marketing
• 4-7 years’ work experience out of which at least 4 must be in Digital Marketing

Required Competencies:

• Excellent Communication Skills (Oral and written)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels, Search Ads, Facebook Ads, Sponsored Tweets, Online PR/Advertorial, LinkedIn Ad
• Experience in setting up and optimizing Google Ad words campaign
• Professional certifications would be an added advantage
• Web development knowledge and skill would also be an added advantage