Online Marketing Executive at First Katalyst Marketing

Duties and Responsibilities

• Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
• With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
• Overseeing PPC campaigns monitoring their performance and return on investment.
• Writing informative and effective search engine optimised copy for the website and external blog postings.
• Using the CRM to maximise online marketing opportunities.
• Managing the company's email marketing campaigns.
• Monitoring return on investment for the different online marketing campaigns.
• Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
• Managing the content diary for social media content.
• Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
• Monitoring social media for company mentions and engaging with customers where relevant.

Requirements of the role

• Bachelor degree in Marketing or any related discipline.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.