Category Brand Manager, Chocolate at Cadbury Nigeria Plc

Job description

• Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
• Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s
• Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
• Manage connection & media planning and buying locally
• Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
• Manages required investment, prioritization, resources and enablers in order to deliver category targets
• Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
• Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
• Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
• Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

Experience

• Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
• Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
• In-depth understanding of consumer needs
• Ability to influence senior stakeholders.