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05 June, 2013
About Cadbury Nigeria Plc
Cadbury is a British multinational confectionery company owned by MondelÄ“z International. It is the second largest confectionery brand in the world after Wrigley's (which was acquired by Mars, Inc. in 2008, making Mars the world's largest confectionery company). Cadbury is headquartered in Uxbridge in Greater London and operates in more than fifty countries worldwide.
Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box.
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product.
Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index's 1984 inception until the company was bought by Kraft Foods in 2010.