Associate Manager - Category Insights at Cadbury Nigeria Plc

Job Number: 1710903
Location: Lagos
Schedule: Full-time

Job Description

• The role of the Manager, Category Insights, Nigeria serves to influence the Cadbury Nigeria Ltd top-tier financial business results through delivering inspirational category & brand consumer insights, leading the development of insights based on analytics and to drive Insights into business decision making process and in-market activities and execution across the Cadbury Nigeria Ltd products/brands portfolio.
• The incumbent leads the use of syndicated data, regression analysis, forecasting and panel data to develop the plans and activities required to provide timely and insightful consumer and market place information and understanding which can be used as the basis for decisions for the category.
• This role also responsible for managing the retail data supplier relationship. There will also be the responsibility of managing customized projects on an ad-hoc basis.
• The role also ensures that Mondelez’s best practices and world class analytic research programs are put to practice across the country consistently.

Responsibilities

• Proactively identify strategic issues and knowledge gaps within the category pan region and generate hypotheses for validation
• Ensure that optimal and creative research solutions (including qualitative, quantitative, syndicated and advanced analytics tool), are developed and utilised and that Best Practices methodologies are applied
• Guide business decisions by generating powerful insights for category and brand utilising qualitative and quantitative research tools & techniques:
  • Retail market measurements
  • Brand tracking
  • Purchase dynamics through panel analysis
  • Communication development and evaluation
  • Product tests
  • Building Innovation ideas and identifying effective launch bundles
  • Identifying key business drivers,  effectiveness of marketing investments and pricing analysis through advanced analytics
  • Category growth forecasting
• Accountable for delivering a solid Category Insights plan in collaboration with the regional Insights team (AMEA  Beverages) within the budget, time and resource constraints, aligned with business priorities 
• Recommend best practices to AMEA Beverages team to facilitate the integration of country and regional Insights plans
• Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
• Drive brand equity through strong collaboration with Marketing team to ensure strong consumers value equation
• Collaborate with regional Insights team to leverage broad consumer knowledge, brand dynamics across markets and analytical tools to effectively drive regional and local business agenda 
• Identify strong suppliers and develop agency partner relationships: Proactively build and maintain effective agency relationships. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
• Maximise value and efficiency of research expenditures and ensure compliance with MondelÄ“z procurement and accounting policies and procedures

Qualifications

• Minimum 5 years of experience in market research and marketing management
• Expertise in the analysis and communication of research information
• Expertise in the analysis and communication of research information
• Fundamental understanding of statistical applications
• High level of technical market research, marketing, analytical expertise essential
• Experience in the fast moving consumer goods industry preferred
• Demonstrated ability to work and influence cross functionally , and experience in cross function teams
• Experience in building compelling insight from multi data sources to influence business decisions.