Social Media Manager at VConnect

ROLES & RESPONSIBILITIES:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Create and adapt content for each network
• Set goals based on macro data (like overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create monthly editorial calendars and campaign plans
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

SKILLS:

• Content curation
• Professional Communication Skills
• Effective monitoring
• Data based decision-making
• Data analysis and strong presentation skills

REQUIREMENTS:

• Proven working experience in social media or related field
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented  with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations