Brand Manager, Smirnoff Vodka and RTD at Diageo

Role and Accountabilities

• To take a lead role in the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives on the brand/category
• Accountable for delivery of the annual operating plan for the brand
• Develop and seamlessly execute the annual brand plans ensuring plans are grounded on deep market and consumer insight and are in-line with Diageo global standards.
• Deliver brand strategy & advertising communication founded upon a deep understanding of the consumer to achieve agreed brand health targets.
• To deliver robust Measurement and Evaluation for all projects and effectively use search and spin.

Leadership Responsibilities

• Consistently deliver great performance - You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently.
• You have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
• Find Solutions - With a deep understanding of the business, you are able to use imagination when finding solutions and perusing breakthrough opportunities for the brand/ portfolio.
• You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
• Grow Yourself - committed to the development of self and others

Functional Capability:

• Strategic penetration -Uses analytical skill to quickly identify the key issues and optimal growth drivers. Ensures insights are always at the heart of the plan.
• Motivating cross functional teams and agencies -Constantly strives to build great productive relationships by breaking down barriers to performance
• Marketing judgement-balances instinct with rational logic to evaluate creative work and is increasingly using technical expertise to just a creative idea. 
• Commerciality - Demonstrates complete understanding of budgeting, pricing and cost management and bottom line. Fully understands sales team priorities and understands and tracks performance. .
• Brilliant Execution - Can manage multiple projects and works to aggressive time scales within budget. Manages project complexity and insists on high implementation standards.

Qualifications and Experience Required

• Degree in Marketing / Business or other related discipline.
• Proven and strong Brand and Trade marketing experience (3-4 years)
• Developing level capability on all Marketing Functional capabilities as identified in the capabilities above.
• Can demonstrate excellent Commercial judgment & acumen.
• Is experienced at managing key stakeholders nationally & internationally.
• Strong experience of BTL & Experiential strategy development and implementation working with 3rd party agencies.
• Budget & cost control management