Brand and Marketing Manager at Insiteful Solutions

Job Description
The Brand and Marketing Manager who will lead the portfolio marketing and communication strategy by delivering comprehensive consumer and B2B (for Distribution) marketing and brand plans with a strong competitive perspective and audience understanding in order to secure ratings increase, maintain high levels of brand awareness and affinity and help Ad Sales drive growth.

Duties of the brand and marketing manager shall include but not be limited to:

• Devising and developing the portfolio, marketing strategy and budget (and its quarterly updates/reviews) in accordance to corporate requirements
• Designing the Positioning and Communications strategy for each individual channel and for the whole portfolio in partnership with Branding Director;
• Leading the team in identifying growth and ancillary development opportunities
• Delivering successful cross channels Media Planning strategies
• Providing comprehensive analysis and direction to help increase ad sales
• Commission and analyse viewers’ and competitors’ performance, market insights, ad sales data to identify proper growth and development strategies for the company and inform product acquisition and production