Marketing Officer at SENCE Nigeria

Roles and Responsibilities    

The Marketing officer will be responsible for providing marketing support to the company and assist with the implementation of the marketing strategy with specific objectives and targets as agreed. The marketing officer will be responsible for specific market promotions/campaigns as may be directed by the Business Development Manager or the Head of Operations in the absence of the BDM (e.g. venue specific campaigns and
market storms or promotional events.

Essential Duties and Key Responsibilities include the following

Other duties as may be assigned:
• Identify market opportunities and close new business deals in accordance with corporate goals.
• To support the overall marketing objectives of the company both externally and internally.
• Supply sufficient information to the Business Development Manager or the Head of
• Operations in the absence of the BDM to enable effective budgetary control of specific areas of activity.
• Build new clientele and maintain continuous business relationship.
• Generate and manage calls and prepare daily report.
• Ensure consistent high standards of service and commitment to customer total experience are met by team members.
• Assist Accounts Department with Corporate and Private Clients debt recovery.
• Maintains extensive knowledge of current market conditions and prepares periodic reports on achievements
• Prospect for potential new clients and turn this into increased business.
• Initiate and make professional propositions to meet targets for profitability and revenues.
• Manage Day to day business calls and marketing of the company’s products/services.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
• Drive campaign management for client acquisition programs across multiple channels
• To undertake any reasonable duties at the request of the Business Development Manager or the Head of Operations in the absence of the BDM.

Skill set    

Core Competencies
To perform the job successfully, the individual shall be required to demonstrate these but not limited to the following competencies:

• Job knowledge
- In-depth knowledge about business development practices, marketing activities, prospective clients and industry trends.
• Customer Relation Skills
- Responds promptly to customer’s needs; meets commitments
• Negotiation & Networking Skills
- Strong ability to convince clients, building professionals and colleague; help clients make a buying decision and increase patronage.
• Personal Credibility
- Follows through on commitments and service promises; strictly maintains privacy and confidentiality; respects rights of all co-workers and customers, and behaves in an ethical manner in everyday situations.
• Planning and Organizational Skills
- Ability to marshal resources (people, funding, material, support) to get things done; multi-task and use resources effectively and efficiently.
• Communication Skills
- Excellent written and oral communication skills.
• Analytical skills
- demonstrates the ability to picture, articulate, and solve multiple problems and concepts and make decisions that are reasonable and based on available information.

Qualification/Experience
• The right candidate must have a minimum of a Diploma from a recognized Institution.
• 1-2 years in marketing and sales experience.
• Excellent customer relationship and management.
• Must be a good team player with excellent ability to multi-task and able to adapt to varying situations.
• He/ She must have the ability to keep abreast of the trend in this field of expertise and make practical application of specialized knowledge in everyday situation.
• Excellent report writing and presentation skills.
• Good Microsoft Office, excel and power point usage.

Work experience    

• 1-3 years