Entertainment Publicist at Fosad Consulting

The publicist will manage the client’s public image and appearances. She must know how to write press releases, network, and deal with media, have strong communication and people skills.

Job description of a Publicist

•  A publicist oversees the public image and manages all media relations
•  Coordinates publicity events and make sure the client knows where to go and what to do
•  They are responsible for writing press releases, escorting client on red carpet events and attending press junkets
•  Also if the client does something negative, it is the publicist’s job to conduct damage control
•  Follow client to all interviews

Duties of a Publicist

•  The publicist is on the job 24 hours a day, seven days a week.
•  Will work long hours and also travel with their client as much as needed. 
•  Main duties also include fielding questions from the media, securing interviews for their client and maintaining a positive relationship with the press. 
•  To protect the client from any surprises, publicists will ask the journalist exactly what the story is about and what questions they plan to ask. In some cases, the publicist will ask to be present at the interview to make sure that the client doesn't comment on sensitive issues or make remarks that could look bad in the papers.

Requirements 

 Must have attended a 4-year university and major in PR, communications, journalism, or a related field work. 

 Coursework also includes writing and editing for mass media, public relations fundamentals, PR ethics, media organization and communications in the information age. 

Desired Competence

• Understanding the client

Manages client expectations effectively

• Communication skills

Uses communication skills in a thorough and effective manner to manage own area of responsibility

• Management of Information

Establishes and maintains data and information records which are sufficient for own purposes and which meet the music industry, legal and regulatory requirements.

• Planning & Organising

Effectively and proactively plans, prioritises and organises caseloads in a way which allows for unexpected events and interruptions.

• Negotiation & Persuasion skills

Uses a range of strategies to achieve desirable outcome.

• Commitment to Excel

Challenges self and others to exceed standards and achieve extraordinary results. Is not easily deterred when obstacles or delays are encountered.

• Analysis

Thinks through a situation systematically.

Desired Skills

• Communication skills (English), spoken and written (Good)
• Analytical Skills (Very Good)
• IT skills ( Good)
• Advertisement (marketing and merchandising)
• Online knowledge of publicizing
• Process and operational management
• Business Writing (Good)
• Negotiation Skills (Good)
• Presentation skills (Very Good)
• Relationship Management (Very Good)

Knowledge

• Good Knowledge of the music industry
• End- to- End business processes
• Business Ethics