Mass Marketing & Radio Advertising Lead at One Acre Fund

Job Description

• Alongside our Core Program, we're building partnerships and new ventures to reach all farmers. A cornerstone of this strategy is to use mass marketing and creative advertising, led by our Extension department, to influence all farmers to adopt behaviours that make them more prosperous and healthy.
• We're now looking for an accomplished creative to lead our radio advertising channel, and build our mass marketing capacity, to achieve farmer impact at an unprecedented scale.

Responsibilities
The Marketing and Radio Advertising Lead will report directly to the Extension Program Manager, Impact Ventures Division. Primary responsibilities include:

• Research farmer behaviours to help design strategic marketing interventions, and radio advertising content, that leads to positive farmer behaviour change
• Project manage your marketing interventions as trials, to test their effectiveness, and if successful, scale them up nationally as coordinated campaigns
• Lead our radio advertising channel, transforming your research into compelling radio advertising campaigns (using drama, testimonials, jingles, etc), working with producers, broadcasters and others to maximise farmer engagement
• Develop a long-term marketing strategy, that creates a pathway to increased departmental financial sustainability and farmer impact
• Build a solid Marketing unit by strengthening staff capacity (e.g. project management, research, creative content development, etc), building processes, and ensuring appropriate staffing to actualise the long-term strategy
• Support broader marketing and advertising strategy across the organisation, and work collaboratively with other departments and external partners on targeted research projects, and multi-pronged campaigns

Career Growth

• We have a culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals.
• The role offers a huge opportunity to build a rewarding long-term career developing our mass marketing and advertising capabilities that achieves farmer impact at an unparalleled scale. It is a role for people passionate about serving farmers by linking research, communication, creativity, and flawless execution.

Qualifications

We are looking for candidates with 3+ years of work experience, and a passion for our mission. Candidates who fit the following criteria are encouraged to apply:

• Experience developing behavior change / marketing / advertising / branding campaigns, evidenced by a strong client campaign portfolio
• Proficient qualitative research skills, with an ability to transform data into compelling project designs and communication content
• Great communicator and story-teller, with an ability to ‘sell an idea’, and manage a range of stakeholders
• Proficient at evaluating and developing powerful creative content (e.g. scripts, brand communication, jingles)
• Experience developing drama productions (radio, theatre, television, etc) for behaviour change (actors, writers, and producers), desirable
• Project management experience, leading projects to achieve excellent results
• Bachelor's degree required, with a preference for social sciences, marketing, or humanities, with a significant qualitative research component
• Leadership experience at work, or outside of work, enthusiasm for learning, and openness to feedback.
• Language: English required in all locations. Kinyarwanda is preferred

Compensation

• Commensurate with experience

Benefits

• Health insurance, housing allowance, and comprehensive benefits