Digital Marketing and Communications Specialist at Sybil and James Communications

Job Description

• Develop an effective Digital Marketing and Communications Strategy for all launches, events, website, social media platforms and internal communication
• Build strategy to unify brand communication across social media channels.
• Day to day client social media handles and managing client updates
• Explore opportunities for sponsorships and collaborations.
• Manage influencer marketing- Maintain strong relationships
• Developing, sharing and delivering a content strategy and calendar across social, direct mail, and blog.
• Bringing a creative and innovative approach to content.
• Developing and owning clients brand voice.
• Develop seasonal strategies that acquire new followers, engage current customers, generate site traffic, increase conversion and complement overall marketing efforts and objectives.
• Analyse and distribute weekly, monthly and quarterly reports on social media performance and analyse in relation to key competitors and KPIs.
• Serve as the social media expert within the company, maintaining a cutting edge understanding of best practices, features, strategies and tactics.
• Ability to be available to engage in social media activation in real time with an 'always on' attitude.
• Work closely with the Creative team to define key messages and marketing materials
• Manage client’s online and social media presence.
• Create and maintain a structured Communications and Digital Marketing calendar and budget.
• Liaising with Account Manager on daily sample activity. 

• Providing support as requested and required. 

• Support your line managers with campaigns for diverse clients from 
conception to completion. 

• Brainstorm creative ideas and generate publicity strategies to online and offline to enhance 
campaigns. 

• Generate media placement in appropriate online and offline titles. 


• Ensuring proper media tracking, automation, optimization and reporting 

• Maintain regular day-to-day contact and close relationships with influencers. 

• Be a brand champion for your clients and build strong relationships with them 

• Analyse coverage across online, offline and blogs, and leverage added 
value from all communications activity. 

• Conduct research on brands, products and industry to support the 
development of client plans and new business proposals. 

• Creating assets for online and offline execution including but not limited to online interactive ad formats, paid and organic social campaigns, etc.
• Managing the end-to-end process for all shoots (campaign, content) including mood-boarding, talent selection, negotiations, retouching notes, etc.

The Ideal Candidate

• Previous experienced within a similar role in an agency or internal cooperate comms
• Creative flair, eye for design, typography and layout
• A meticulous approach to project management
• An entrepreneurial mindset
• A ruthless ability to priorities
• A down-to-earth, hands-on team player
• 2+ years of experience in social media and strategy
• Bachelor's Degree
• Strong understanding and experience with budgets, developing and activating a global communication strategy.
• Strongly creative yet analytical with critical thinking skills and proven expertise in problem solving and making small budgets go far
• Knowledge and interest in content creators and influencers globally
• Experience working with a Creative Director
• Positive and professional attitude with great negotiation skills.
• Creative and strategic mind with proven problem solving skills.
• Dedicated, hard-working and committed person and open to travel.