Marketing / Social Media and Asset Officer at Bridge House College

Role Brief

• This position reports directly to the Marketing Consultant who oversees role duties and signs off on all document/communications line up.

Social Media Duties:

• Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads) to reach the Bridge House College target customers.
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales on social media.
• Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing).
• Oversee design of all communication and marketing materials for print, social media and advert placement.
• Work with Agencies to manage promotions and social advertising campaigns and ensure integration with Bridge House College’s overall marketing campaign plan and channels.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the Bridge House College. Report notable threats to management.
• Analyze campaigns and translate qualitative data into recommendations and plans for revising marketing efforts.

Admissions Duties:

• Manage online and offline applications submitted by prospective students
• Organize set up and smooth run for the Computer Based Entrance Examination in various BHC locations and online yearly.
• Send comprehensive monthly report of application form sales and admissions.

Marketing Duties:

• Support development of marketing plan and strategy for each academic year
• Build, develop new relationships with schools and school counselors as well as manage existing ones.
• Attend Education Fairs organized by feeder schools both within and outside Lagos.
• Attend to walk-in enquiries in the college and phone calls.
• Follow up with prospects through consistent and targeted email marketing using Mailchimp.

Other Duties:

• Content development and production of the BHC annual graduation brochure.
• Support coordination of school events.
• Manage content on the college website and ensuring up-to-date information.
• Monitoring monthly visitors on the BHC website through Google Analytics and sending monthly report to supervisor and Management.
• Carry out survey amongst students about their Bridge House College experience, analyze results and compile reports marketing efforts for management.

Current Benefit

• Salary - N1,440,000 (per annum)
• Official Mobile phone credited with N5,000 recharge card monthly.
• Mobile wifi credited with N10,000 monthly