Product Manager (Mobile Wallet, Individual Segment) at First Bank

Job Objective(s)

• Conceptualize the value proposition, and strategic initiatives for adoption of Mobile and e-Wallets in the individual segment
• Define the adoption and support processes, use cases and target market for Wallets
• Coordinate short-term and long-term reviews; prepare ad-hoc reporting and analysis metrics and reporting for management and sales forecasts.
• Work with relevant internal stakeholders to develop product requirements, definitions, process and roll-out products and services.
• Drive the adoption of Wallets for payments, remittances and payment receipts by individual customers
• Assess and react to changes in the competitive landscape, staying on top of regulatory developments and competitor activities relating to the Mobile Payments and Financial Inclusion ecosystems.
• Prepare documents for training, sales pitch and product FAQs.

Duties & Responsibilities

• Maintain professional and technical knowledge by staying in touch with relevant industries, service providers, and using them to the advantage of the product
• Contribute to team efforts by accomplishing results as needed.
• Develop product policy document, product characteristics, product implementation, deployment and training
• Seek opportunities to propose solutions and improvements as related to product development and usage

Research, Analysis and Reporting:

• Analyze customers, related channels, competition and market data.
• Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Assess market competition by comparing the company's product to competitors' products.
• Identify opportunities for product innovation and product enhancements.
• Work with internal stakeholders and/ or external research agencies regarding product development and management

Product Planning and Management:

• Prepare product documents including Market Requirement Documents and product use cases to drive product activity.
• Develop pricing strategies and product policies.
• Determine product packaging solutions.
• Negotiate with support vendors

Product Marketing:

• Support and manage product event campaigns to generate product awareness and demand.
• Support sales team (Retail Banking) and Regional Officers with the necessary product knowledge (proposals/RFPs/RFEs and technical expertise.
• Prepare and conduct product presentations; develop sales tools and sales training materials.
• Provide inputs for marketing collateral development.
• Supply sales teams with latest research and marketing information.

Customer and End-User Support:

• Manage product-related support, feedback and inquiries from users.
• Determine customers' needs and desires by specifying the research needed to obtain market information.
• Continuously review industry trends and client feedback to anticipate future market
• Use market feedback to inform product refinements and ongoing development and management

Expenditure Budget
Key financial/statistical measures of your organizational unit:

• Number of staff: 2 Permanent Staff
• Staff costs:  N/A
• Costs that you control:
• Income that your team generates (if any): Transaction fees on all FIS and Mobile Money billable transactions
• Fee Income: N/A
• Net Interest Income: N/A
• Other Income: N/A

Key Performance Indicators

• Number of subscribers enrolled
• Percentage of active subscribers
• Transaction count, value and total net revenue (Group & Business Unit)
• Customer (Internal & External) Satisfaction Index
• Firstmonie Customer Base Enhancement Index

Qualifications/Requirements
Education:

• B Sc. in relevant discipline
• MBA is an added advantage
• Professional Certifications in cognate knowledge areas.

Experience:

• Minimum 4-6 years cognate experience in FCMG, Telecoms, Banking, Micro Finance, Mobile Money, Payments, and other relevant sectors

Key Competency Requirements
Knowledge:

• Customer Relationship Management
• Relevant Regulatory Policies/ Guidelines
• Project Management
• Industry Knowledge - global trends of mobile payments and financial inclusion
• Product strategy, development and management
• People Management
• Product life cycle management
• Financial planning and strategy
• Problem solving.

Skill/Competencies:

• Business / Product Development
• Channel Management
• Client Industry Knowledge
• Data Gathering and Analysis
• Numerate / Analytical Skill
• Computing (MS Suites)
• Presentation/ Negotiation Skills
• Planning and organizing
• Communication Skill (Written and Spoken)
• Technical skill
• collaboration.