Business Intelligence and Digital Marketing Officer at Lagos Business School

Job Code: BIDM19

Main Purpose of Job

• Responsible for developing and executing traditional and digital marketing plan, developing marketing materials and conducting market research.

Key Job Responsibilities

• General marketing administration including reporting and analytics
• Identify emerging trends with data mining, analysis and interpretation to evaluate the need for program modifications or pricing changes, and develop appropriate recommendations.
• Develop and manage marketing materials
• Devising strategies to drive and track online traffic to the company website and provide internal reports regularly
• Utilizing a range of techniques including and not limited to paid search, SEO and PPC
• Developing and managing social media strategy and engagements
• Evaluating customer research, market conditions and competitor data

Qualifications

• B.Sc in any Social Science discipline
• MBA is an added advantage.

Required Skills:

• Must possess computer skills, including, but not limited to Microsoft Office Suite.
• Data analysis skills using MS-Excel and other statistical packages
• Experience managing PPC, SEO and Affiliate programmes
• Experience in E-commerce, SEO, PPC, Email marketing, and social media
• Must understand and be proficient in both traditional and digital marketing.

Professional Qualification:

• A professional qualification will be an added advantage

Cognate Experience:

• Minimum of 3 years work experience.