Construction Equipment Solution & Services Brand Manager at Heights Access Nigeria Limited

Reports to: Managing Director

Job Descriptions

• Direct responsibility for all company activities that involve effective brand communication to prospective customers in order to generate leads, inquries & followership
• Leading and managing the internal & external communications and media relations for the organisation.
• Assisting with the design and development of a media relations strategy that promotes, protects and builds on the organisation's reputation and ensures alignment with company strategies and priorities.
• Creating a positive media profile and positioning for the organisation, handles all communication with the media on-behalf of the organisation
• Brand manager should be able to ensure creation of strategies that will change how people perceive the HANL brand. This involves overseeing advertising, design and events.
• Expert in the internet and social media strategy with a demonstrated track record of growing followers on Facebook, Twitter, Instagram and other social media outlets
• Translating brand elements into plans and market strategies.
• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.
• Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.

Specific Key Focus Areas of the Role:

• Brand Strategy
• Consumer Insight Generation
• Innovation
• Brand Activation Planning
• Excellent In Execution

Leadership Responsibilities:

• Creative - thinks outside existing paradigms and nurtures big ideas.
• Inspiring - brings energy and passion to the business and creates mass followership.
• Strategic - strong proven experience creating strategies for growth.
• Insight Driven - curious about customer and what drives them and can unlock insights to change customer relationships with brands.
• Relationships - builds strong cross-functional relationships.
• Extensive Customer Service Experience

Qualifications and Experience

• University degree in Marketing / Business or other related discipline.
• Proven and strong Brand and Trade marketing experience (5-7 years).
• Clear understanding of construction equipment brand marketing.
• Can demonstrate excellent commercial judgement & acumen.
• Experience of working on Mainstream Brands & understanding of execution standards required for the value-oriented customer.
• Prior experience with managing key stakeholders nationally & internationally.
• Extensive experience with Below-the-line (BTL) & Above-the-line (ATL) Marketing strategy.
• Budget & cost control management.