Social Media Strategist at Platinum Careers

This is a FULL-TIME role and is NOT open to freelancers

As the Social Media strategist, your role is broken down into two:

(1)     A copywriter you are able to capture the essence of key messages in as few effective words as possible (e.g. key differentiations, brand, key facts etc.) in order to tell a story that is engaging to our audience. You will work with a design and creative team to communicate with high-impact messages and have clear knowledge of how to distil complexity into simple and clear messaging.

(2)     A channel owner you will tell these engaging stories to our audience on social media and SMS. You will provide a social media strategy for the Organisation and make the Company more of a known brand
 
RESPONSIBILITIES

As a copywriter:

• Conceptualizing and copywriting (blog content, newsletters, auto-generated emails, product descriptions, site copy and general marketing communication);
• Brainstorming and writing creative and innovative campaign copy;
• Work closely with the other members of the Marketing team in Nigeria and abroad to consistently develop original, relevant and impactful copy;
• Write press releases;
• Ensure that deadlines are consistently met without any delays;
• Meticulously check every single piece of copy to correct mistakes and ensure that it is of the highest quality;
• Adhere to SEO and Social Media requirements and provide support to all the Marketing channels;
• And other duties as assigned
• As a channel owner:
• Brief in designs, content for social ads, SMS
• Post, monitor and optimise Facebook campaigns & ads
• Post content on Twitter and Instagram
• Analyse social (brand) traffic, spend and bookings
• Upload, monitor and optimise Twitter campaigns & ads
• Plan upcoming social campaigns (e.g.: Black Friday Sale)
• Weekly creative meetings
• Create the content and language for SMS
• Manage monthly budget for social media and SMS
• And other duties as assigned

REQUIREMENTS

• 2-4 years’ experience in a similar role
• Hands on experience in utilizing social media platforms and their respective participants and how they can be deployed in different scenarios
• Ability to effectively communicate information and ideas in written and verbal format, and great interpersonal skills
• Have a good knowledge of principles of SEO

TECHNICAL REQUIREMENTS

• Google Analytics
• WordPress
• Facebook Power Editor & Ads Manager
• Twitter Ads

PERSONAL COMPETENCY REQUIREMENT

• Ability to communicate effectively across teams and markets (Nigeria & Abroad)
• Passion and keen interest in e-commerce; knowledge of user experience, usability principles, personas and content strategy;
• Ability to communicate to the audience as a value-giver;
• Basic image editing ability (with experience in Photoshop or similar software) is preferable;
• Innovative, flexible and able to take initiatives;
• Able to work under pressure and adhere to strict deadlines;
• Deadline driven with excellent time management skills;
• Planning and organizational skills;
• Detail-oriented, precise and meticulous;
• Solid track record with contactable references;
• Passion about and interested in travel e-commerce and content strategy;
• A willingness to learn and take on additional tasks that are not stipulated within the job description

WHAT THE COMPANY OFFERS

• Experience an exciting blend of a vibrant start up environment and professional operations;
• Work as part of a global, highly ambitious team and fast-growing company;
• Learn from some of the best entrepreneurs who have been building leading online businesses globally;
• Opportunities to work in other countries and/or for a higher position within the organization;
• Become part of a dynamic and highly motivated team with horizontal hierarchies;
• A great working atmosphere within an international environment;
• Challenging and diversified tasks with direct responsibilities;
• Opportunity to own and manage channel budget, with direct responsibility for its performance;
• Become an expert in the online space;
• Learn how to build an online start-up company from scratch in a truly entrepreneurial environment;