Digital Marketing Executive at Vesselnet Integrated Services Limited

Job Description

• The role is responsible for creating, designing, and implementing online and offline marketing projects. Strive to create visually appealing marketing campaigns and proposals that calls user-interest.

Job Duties

• Develop marketing plans and ensure smooth execution
• Identify target audiences and creatively devise and implement engaging tailored marketing campaigns across channels
• Create and Maintain company’s ongoing integrated brand image and message throughout all design and production of marketing and promotional assets brand position; ensuring visibility to the target market.
• Candidate must have a strong understanding of Social media campaign, content creation, SEO, Google Adwords, Email marketing cross-browser compatibility, general web functions and standards.
• Understanding of the 4p’s of marketing in developing effective marketing strategies and efficient implementation. Experience in strategy development and implementation is very critical to this role
• Experience in planning and delivering advert designs through platforms used across multiple products and organizational units.
• Identify specific marketing goals and objectives to enhance the growth of market share, by creatively and analytically developing campaigns, setting measurable goals, and developing the means to gather performance data.
• Oversee and approve the design and production of marketing collaterals.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Measure and report performance of all marketing campaigns and activities, and assess against goals (ROI and KPIs)
• Execute sales presentation with targeted customers.
• Leverage consumer insights and category data to identify and assess market opportunities and understand consumer demand.
• Manages market research/competitive intelligence of competitor activities and determine how information impacts strategy development.
• Tracking and reporting marketing activities

Skills and Qualifications

• First Degree in Marketing or any related field or a proven working experience in marketing
• 2-3years proven work experience in marketing communication, brand management or digital marketing specialist.
• Demonstrable experience managing SEO/SEM, marketing database
• Experience in optimizing landing pages and user funnels
• Strong analytical ability to evaluate end-to-end customer experience across multiple channel
• Outstanding communication skills