Affiliate Marketing Executive at DealDey

Reports to: Marketing Manager
Function: Marketing
Location: Lagos

Purpose Statement:
The role holder’s primary responsibility is to drive DealDey’s online marketing campaigns through the Affiliate Marketing Channel. The role holder will be responsible for overseeing Affiliate programs and direct partnerships with the business while constantly ensuring maximum engagement with Affiliates.

Key Accountabilities:
•   Design effective lead generation programs and processes to acquire customers at targeted CPA levels
•   Manage affiliate partners and negotiate pricing
•   Evaluate campaign performance and work on strategic level with partners to capitalize on growth opportunities
•   Manage e-mail campaign strategies, content, list creation, operations, vendor relations, and evaluate alternative media channels
•   Conduct appropriate market research to identify opportunities for growth and efficiencies in online marketing campaigns
•   Work with Creative Services to improve on all lead generation marketing materials such as email ads, banner ads, landing pages, etc.
•   Manage campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews
•   Conduct strategic planning for affiliate channel and manage the plan

Knowledge, Skills and Experience:
•   This position requires a graduate with University Degree or its equivalent with a minimum of 1 year of working experience in Online Marketing or a similar position.
•   Online marketing experience with focus on search, email, banner, and affiliate marketing
•   Highly creative thinker with a proven record of conceiving, developing and managing on-line marketing program
•   Ambitious, enthusiastic, strong work ethic & sound business judgment
•   Excellent negotiation & vendor management skills
•   Excellent written & verbal communication skills
•   Ability to manage multiple projects & deadlines
•   Ability to work both independently as well as part of a team
•   Excellent organizational abilities with strong attention to detail
•   Proficiency with Microsoft office products (Excel, PowerPoint, Word)

The following skills are essential:
•   Analytical ability
•   Creative imagination and problem solving