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  • Posted: May 9, 2019
    Deadline: May 17, 2019
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    We are one of the top players in the field of Solar Energy, Telecommunication and information service provision in Nigeria and across Africa. At VesselNet, we have a team of both experienced and young professionals carefully chosen through a rigorous selection process to ensure that only the best hands and mind are available to add value and exceed all your ...
    Read more about this company

     

    Digital Marketing Executive

    • Job Type
    • Qualification BA/BSc/HND
    • Experience 1 - 3 years
    • Location Not specified
    • Job Field

    Job Description

    • To create and lead the development of digital marketing strategy across all digital channels including Search engine optimization (SEO), affiliates and display.
    • Drive monthly lead generation targets through the management of digital marketing spend.
    • Ensure daily digital spends are on-pace to budget, managing cost and providing detailed campaign reporting on a weekly basis.
    • Come up with new campaign targeting ideas
    • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
    • Experience with Customer Relationship Management (CRM) Application Programming Interface (API) integrations with digital vendors
    • Coordinate the design of promotional material and distribute in online
    • Very strong Excel and analytical skill
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Plan, execute and measure experiments and conversion tests
    • Manage and maintain the organisation’s website(s): track and analyse website traffic flow and provide regular internal reports
    • Collaborate with internal teams to create landing pages and optimize digital user experience
    • Extensive experience managing both Costs Per Mille (CPM) and Cost Per Click (CPC) acquisition, retargeting display and paid social campaigns.
    • Measure and report performance of all digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators)
    • Plan and execute all digital marketing, including SEO, database marketing, email marketing, social media and display advertising campaigns
    • Integrate all campaigns with our internal tracking systems and make tracking and attribution improvement.
    • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company brand awareness, connection and engagement.

    Required Qualifications

    • Degree or Diploma in any Social Sciences/Art/Humanities
    • Professional training and certifications is an added advantage

    Requirements
    The ideal candidate should possess:

    • 1-3 years Proven working experience as marketing communication/brand management experience or Digital Media specialist
    • Adequate knowledge and familiarity of web design, web development,graphic design, CRO and SEO
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
    • Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram
    • Project management skills
    • Analytical and detail oriented
    • Able to work on cross-functional teams in both member and leadership roles
    • Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements.

    go to method of application ยป

    Digital Marketing Executive

    Job Description

    • To create and lead the development of digital marketing strategy across all digital channels including Search engine optimization (SEO), affiliates and display.
    • Drive monthly lead generation targets through the management of digital marketing spend.
    • Ensure daily digital spends are on-pace to budget, managing cost and providing detailed campaign reporting on a weekly basis.
    • Come up with new campaign targeting ideas
    • Implementing channel campaigns in order to expand market share and pursue aggressive growth targets
    • Experience with Customer Relationship Management (CRM) Application Programming Interface (API) integrations with digital vendors
    • Coordinate the design of promotional material and distribute in online
    • Very strong Excel and analytical skill
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Plan, execute and measure experiments and conversion tests
    • Manage and maintain the organisation’s website(s): track and analyse website traffic flow and provide regular internal reports
    • Collaborate with internal teams to create landing pages and optimize digital user experience
    • Extensive experience managing both Costs Per Mille (CPM) and Cost Per Click (CPC) acquisition, retargeting display and paid social campaigns.
    • Measure and report performance of all digital marketing campaigns, and assess against goals (Return On Investment and Key Performance Indicators)
    • Plan and execute all digital marketing, including SEO, database marketing, email marketing, social media and display advertising campaigns
    • Integrate all campaigns with our internal tracking systems and make tracking and attribution improvement.
    • Launch optimized online adverts through Google AdWords, Facebook etc. to increase company brand awareness, connection and engagement.

    Required Qualifications

    • Degree or Diploma in any Social Sciences/Art/Humanities
    • Professional training and certifications is an added advantage

    Requirements
    The ideal candidate should possess:

    • 1-3 years Proven working experience as marketing communication/brand management experience or Digital Media specialist
    • Adequate knowledge and familiarity of web design, web development,graphic design, CRO and SEO
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
    • Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram
    • Project management skills
    • Analytical and detail oriented
    • Able to work on cross-functional teams in both member and leadership roles
    • Analytical skills, not only for presenting data but to also summarize findings and propose recommendations for future improvements.

    Method of Application

    Applicants should send their CV and Cover Letters to: recruitment@vesselnetintegrated.com

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