Marketing and Communication Officer at Population Media Center

Job Description

• The Marketing & Communications Officer is responsible for the development and implementation of cohesive marketing strategies that grow audience share, funding, and advance PMC’s brand and mission.

Description of Duties

• Increase audience share and drive public demand for PMC entertainment
• The Marketing and Communications Officer develops and implements promotional plans for PMC’s dramas and other activities, working closely with media outlets, PMC formative research, the PMC Resident Representative, and PMC creative teams
• He/She develops a timeline of activities that outline deliverables with clear objectives and budgets. He/She is responsible for implementation and evaluation of those deliverables.
• In harmony with other strategic planning, develop and implement promotion plans for PMC’s dramas and other in-country activities; monitor and evaluate according to goals, timelines, and budget
• Conceptualize and create dynamic messages, activities, and materials for a variety of audiences
• The Marketing and Communications Officer develops and grows relationships with current and prospective funders and partners, ranging from government entities to health facilities to UN agencies to NGOs, working closely with the Resident Representative, Monitoring and Evaluation Officer, and external entities
• He/She is responsible for continually finding and creating multi-media stories of PMC’s impact, documenting impact on individual listeners’, partners (such as clinic attendance or attitudes of clients), and popular opinion.

Qualifications

• Minimum of a Bachelor's Degree in Communications, Marketing, Social Science, Public Health, or related field (Advanced Degree preferred)
• A minimum of 2 years experience in the design, management, and implementation of marketing and communications strategy
• Strong organizational and personnel skills, and the ability to meet deadlines
• Excellent writing and oral communication skills
• Strong knowledge of graphic design preferred
• Strong knowledge of Adobe Creative Cloud and MS Office preferred
• Strong knowledge of website architecture and content strategy preferred
• Knowledge of HTML, CSS, and experience with WordPress preferred
• Proficiency in English preferred.