Digital Officer/ Search Engine Optimisation Specialist at Persianas Retail Limited

Reports to: Business Development Manager

Position Summary/Objectives

• The Digital Officer works closely with the Merchandise Planners/Brand Managers, and supports the PRL Management Team, to raise the PRL profile and contribute creatively to the continued growth and development of the organization.
• The Digital Officer combines marketing and social media management skills to enhance PRL’s social media presence, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

Key Roles & Responsibilities

• Managing all PRL digital platforms and ecommerce.
• Supports the Business Development Manager in marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Manages company image through various media in a cohesive way to achieve marketing goals
• Streamline company social media accounts (Facebook, Twitter, Instagram and other social media platforms) ensuring uniform content
• Performing research on current benchmark trends and audience preferences
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Keeps up to date all PRL social media platforms, as well as websites
• Ensures brand consistency in marketing and social media messages by working with all Brand Managers and Merchandise planners
• Grows and expands company social media and ecommerce presence into new social media platforms, plus increases presence on existing platforms including Facebook, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Customer engagement with a focus on customer service on company social media accounts
• Respond to queries in a timely manner and monitor customer reviews
• Suggest and implement new features to develop brand awareness, promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Increase organically the number of followers and likes and tangible interactions on company social media accounts
• Work with Brand Management team to implement mall specific campaigns
• Performs any other duties as assigned by the Line Manager

Qualifications & Experience

• A degree in Marketing (not essential but an advantage)
• Essential to have at least 2 years’ relevant work experience and/or practical experience in the field of Advertising, Sales, Fashion retail, and Marketing.
• Strong copywriting skills and the ability to communicate complex ideas in innovative ways.
• An interest in marketing, communications, social media, PR and or reputation management.
• Experience in Fashion retail
• Styling experience (added advantage)
• Content creation and curation
• Familiarity with key social media tools.

Job Requirements:

• Negotiation Skills
• Creative Skills
• Content creation
• Communication Proficiency.
• Plenty of Initiative.
• Teamwork Orientation.
• Personal Effectiveness/Credibility.
• Technical Capacity - Computer proficient with Corel Draw, Adobe Photoshop, Illustrator and Microsoft Office Advanced User.
• Project Management.
• Time Management.
• Good business sense
• A deep understanding of digital marketing and E-commerce principles

Personal Attributes
The incumbent must also demonstrate the following personal attributes:

• Demonstrate sound work ethics
• Be honest and trustworthy
• Be respectful
• Positive Attitude
• Possess cultural awareness and sensitivity
• Be flexible
• Proffer innovative and creative solutions.