Taxify is one of the fastest growing ridesharing apps in the world with millions of happy customers in 20 countries, from Europe to Mexico to South Africa. Our mission is to build the smartest way to move in cities - more convenient than public transport, but cheaper than driving your car.
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We are looking for a talented hands-on marketer to grow our brand in Nigeria by planning and implementing local marketing campaigns to acquire new users and drivers.
Working closely with our Regional Marketing Manager in Africa, you’ll be in charge of all local marketing activities from fun social media campaigns to long-term marketing plans.
We’re looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels to engage thousands of people.
What You’ll Be Doing
Increase Taxify’s brand visibility in your country
Help to increase the number of both active riders and drivers
Develop and implement local marketing campaigns and PR strategy
Create a social media strategy for Taxify’s local social media channels
Look for new brand partnerships with other local brands to increase user acquisition and brand awareness
Be in charge of local events and event partnerships to increase brand visibility in your country
Communicate with media and our customers while ensuring they get timely feedback
Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI.
Desired Skills and Experience
5+ years of marketing experience
Experience with social media management
Experience with creating and maintaining positive media relations
Proven track record of developing and implementing brand partnerships
Knowing your C-s (CPM, CPC, CPI are part of your everyday vocabulary)
Outstanding English copywriting skills
Entrepreneurial get-things-done attitude and good collaboration skills
Data-driven and customer-centric approach to tracking and analyzing campaign results.
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