Marketing Manager at Taxify

Job Description

• We are looking for a talented hands-on marketer to grow our brand in Nigeria by planning and implementing local marketing campaigns to acquire new users and drivers.
• Working closely with our Regional Marketing Manager in Africa, you’ll be in charge of all local marketing activities from fun social media campaigns to long-term marketing plans.
• We’re looking for someone with a strong ambition to move things forward while being curious to uncover new high-ROI channels to engage thousands of people.

What You’ll Be Doing

• Increase Taxify’s brand visibility in your country
• Help to increase the number of both active riders and drivers
• Develop and implement local marketing campaigns and PR strategy
• Create a social media strategy for Taxify’s local social media channels
• Look for new brand partnerships with other local brands to increase user acquisition and brand awareness
• Be in charge of local events and event partnerships to increase brand visibility in your country
• Communicate with media and our customers while ensuring they get timely feedback
• Review and analyze the performance of all local marketing activities, ensuring they stay within budget and deliver optimal ROI.

Desired Skills and Experience

• 5+ years of marketing experience
• Experience with social media management
• Experience with creating and maintaining positive media relations
• Proven track record of developing and implementing brand partnerships
• Knowing your C-s (CPM, CPC, CPI are part of your everyday vocabulary)
• Outstanding English copywriting skills
• Entrepreneurial get-things-done attitude and good collaboration skills
• Data-driven and customer-centric approach to tracking and analyzing campaign results.