Automotive Account Executive at Del-York Group

Job Description

• We seek an Automotive account executive with experience in advertising communications specifically for automobiles.
• Our ideal candidate goes beyond a vast knowledge of vehicles.
• They fully understand how to augment car sales and improve existing car retail processes.

Overall Objective

• The Account Director strives to plan and execute all advertising, marketing and business efforts for our automobile account in the management of all creative pre-production and post-production activities for Product and Opportunity spots.
• This role is the liaison with Automobile International Marketing and Regional Marketing/Advertising management for Product and Opportunity work.
• This role also works closely with all Agency departments to ensure this client's goals are met.
• This role supports and helps develop Client's marketing and advertising strategies.
• You will be required to Help subordinates grow, assuring a vibrant, cohesive team.
• You will also Assist Agency management with development and establishment of operational policies and procedures while managing and executing all Client projects and requests according to established Agency policies.

Responsibilities
Client Relations:

• Maintains contact with senior level National and Regional Marketing/Advertising Client(s) responsible for development of advertising programs.
• Anticipates Client needs, keeping the agency in the position of leading rather than following.
• Leads the HQ General Market Account Services Team’s efforts in the development of any ground-up creative as needed by National clients for Product and Opportunity.
• Oversees Fiscal Year Production Needs and timelines based on model changes, introductions or sell down efforts.
• Outlines all project details and maintains timelines for all projects.
• Monitors quality and cost efficiency of Agency creative.
• Prepares materials and decks for all client presentations. Presents materials to clients as needed.
• Ensures compliance with Agency/Client Scope of Work document.

Marketing / Special Projects:

• Initiates and guides development of annual strategic marketing communications/advertising plan.
• Creates an atmosphere that demands a business-building approach to Client’s business. -Utilizes Agency resources to develop plans to grow business.

Partner Agencies:

• Creates and maintains relationships with automobile client to share information, obtain approvals as needed.
• Work with the agency on significant media moment opportunities and ensure creative is aligned with Tier 2 messaging.
• Work with social media team on social integration for any 360 activation opportunities.

Account Stewardship:

• Work closely with all Agency departments to monitor automobile client's goals are met.
• Work directly with all Field Account Directors on creative and communication strategies.
• Creates clear communication amongst General Market, specific Market, Digital teams and expansions for all product and opportunity initiatives.
• Responsible for the coordination of specific advertising campaigns.
• Maintains timelines for all projects.
• Communicates with field team on all regional needs.
• Communicates creative availability and expiration to the field team on a regular basis.
• Facilitates development of appropriate creative, which achieves vehicle focus message and builds Client's brand equity.
• Maintains familiarity with all production budgets for the fiscal year.

Creative Involvement:

• Works closely with the Creative Directors in the production of ground-up Agency work.
• Participates in development and evolution of Creative Strategy and briefs.
• Attends TV shoots as necessary.
• Prepares decks for client presentations for all aspects of creative development, including but not limited to concept presentation, shoot prep, casting specs, production specs, spot presentations.

Media:

• Works with media teams to ensure that creative and media recommendations are strategically aligned.
• Facilitates the collaboration of media and creative teams in the development of any new media recommendations and POVs.

Competitive:

• Oversees collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

Other Management Responsibilities:

• Attracts new talent.
• Constantly alert for prospective employees who have outstanding ability.
• Helps sell our agency as the ultimate advertising agency to work for and interviews potential employees to build the team efficiently.
• Be a role model for staff to emulate - discipline, behavior, commitment, and loyalty.
• Assists in the development and implementation of training programs Agency-wide, as appropriate.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 6+ years experience as an Account Director or Account Supervisor in a full-service agency working with Automotive Clients.
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business.
• A strong account management background, including past experience managing client accounts and supervising account teams.
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills.
• Great relationship building qualities.
• Experience identifying superior business-building opportunities.
• Proven ability to manage multiple tasks while working independently.
• Strong attention to detail.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Excellent communication skills, both written and verbal, with people at all levels of an organization.
• Candidates from all over the world are encouraged to apply. This position requires you to relocate to Nigeria.