Digital Marketing Executive at UpperMark Solutions Limited

Skills Required

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns (includes website updates, design, and user experience)
• Design, build and maintain our clients’ social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage the performance of the agencies and other vendor partners, including contract negotiation and vendor selection
• Manage direct reports: Marketing Coordinator and Graphic Designer/Social Media Specialist
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Provide thought leadership and perspective for content creation and work closely with Content Specialists and Copy Writers to develop the right collateral required for digital marketing campaigns
• Serve as the link between marketing and sales to ensure proper alignment of lead flow and quality

Marketing Automation:

• Build and maintain automated marketing campaigns with performance focus
• Create lead nurturing campaigns to find the best timing and message to move leads down the funnel
• Create all emails with a testing mindset in order to find messaging that resonates
• Build out complex campaigns in a clear and maintainable manner
• Analyze campaign performance and test results in order to optimize and segment for specific audience types
• Set campaign goals, then drive campaigns to achieve them
• Excitement overall for digital/internet marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of web analytics platforms (Google Analytics) and understanding of tag management systems (Google Tag Manager, Tealium, or similar)
• Experience in setting up and optimizing PPC and overall Paid Ads Programs, especially including Google Adwords, LinkedIn and Remarketing
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Create campaigns with a testing mindset and judge campaign effectiveness on data
• Continuous obsession with improvement and campaign optimization
• Create a working process that is tweaked, refined, and optimized
• Exceptional attention to detail and communication skills
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong understanding of Search Engine Optimization (SEO) processes to effectively manage the performance of SEO resources under management
•  High level of integrity, autonomy, proactiveness, and self-motivation
• Ability to deal with multiple stakeholders in different departments with competing priorities
• Experience on the client side coordinating projects with advertising/marketing agencies preferred.
• Ability to clearly and effectively articulate thoughts through verbal, visual and written forms
• Team player with a professional assertiveness, who’s also open-minded and humble
• Ability to handle multiple tasks in a deadline driven environment
• Excellent organizational, project and time management skills with a natural drive for process improvement

Remuneration: Salary (negotiable and based on experience)

The candidate must live in Surulere.