Business Development Executive - Ecommerce at SKLD integrated Services LLC

Details:

OVERALL JOB SCOPE:

• Oversee the company’s online sales and presence
• Responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web
• Oversee the e-commerce team activities in managing the online transaction system and the outlook of the website
• Stay abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
• Responsible for overseeing other aspects of the website such as the advertising and content components

KEY RESPONSIBILITIES:
Content Management:

• Oversee all content creation activities for the Ecommerce website.
• Work closely with the marketing team to devise a web content strategy that aligns with the company's wider goals.
• Create a content marketing calendar to ensure regular content on the website throughout the year.
• Write entertaining and informative search engine optimised copy.
• Keep up to date with industry best practice and monitoring content activities of competitor websites.
• Oversee developing the product description
• Repurpose content for different mediums including social media and video.
• Create entertaining and informative video content for the website.
• Work alongside the social media manager (outsourced) to create content for the different social media channels.

Marketing:

• Develop and implement the strategic online marketing plan/programs to increase sales
• Devise strategies to drive online traffic to the company website.
• Track conversion rates and make improvements to the website.
• Utilize a range of techniques including paid search, SEO and PPC for directing traffic to the site.
• Evaluating customer research, market conditions and competitor data.rnrnrn3. Site Development/ Maintenance:
• Work with website designers/ developers to continuously improve the School Kits’ ecommerce site.
• Oversee the updating of all sections of the website including homepage and all other categories.
• Check site content and systems regularly to ensure that they are working properly, prices and product information are updated, new products added and non-available products are removed
• Improve the usability, design, content and conversion on the ecommerce site.

SKILLS

• Minimum of 3 Years of experience as an Ecommerce Manager
• Organized, analytical person with strong technical skills.
• Able to multitask effectively and be able to problem-solve when needed.
• Able to successfully manage a team of people and delegate tasks based on skills.
• Must be creative, pragmatic and eager to learn.
• Effective communication skills